Team To Run NBCU, Sky Global Advertising Announced
NBCUniversal and Sky announce the leadership team for their One Platform Global Advertising & Partnerships initiative, which was first announced last month.
KC Sullivan, who was formerly president and managing director of CNBC International, becomes president and managing director of global advertising and partnerships for One Platform.
Under Sullivan, Andrew Mortimer will be senior vice president of global partnerships for NBCUniversal and Sky Global Partnerships and will head a team targeting international marketers looking to buy across the NBCUniversal and Sky.
Max Raven will be senior vice president of global news advertising & partnerships for the new ad division. He had been senior vice president for CNBC International’s commercial agency Catalyst. In his new position, Raven will lead to the expansion of Catalyst.
Sullivan, Mortimer, and Raven will work with Krishan Bhatia, executive vice president of business operations & strategy for NBCUniversal.
Global advertising and partnership media deals for both NBCUniversal and Sky will be available for purchase through NBCUniversal’s One Platform.
NBCU announced that One Platform is a TV/digital ad buying/management platform that advertisers can leverage to optimize, plan, buy, and measure media investments.