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Local TV Plan To Use Impressions for Measurement

Local TV Plan To Use Impressions for Measurement

Recently, we have heard broadcast groups – including NBC, CBS, ABC, Hearst, Graham, and Gray announce that they will move away from ratings and begin using impressions, as their basis for measurement and selling. This fundamental change, championed in part by TVB (the Television Bureau of Advertising) and their Local TV Impressions Campaign, reflects the industry’s need to capture and measure the ever-evolving behavior of viewers who consume content across platforms and devices. The traditional approach of using ratings to measure a…

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B2Bs Think Their Sites Build Awareness, But Most Need Work

B2Bs Think Their Sites Build Awareness, But Most Need Work

At least in terms of early-stage demand-generation effectiveness, most B2B marketers believe their company’s website is the most effective tool for building awareness and increasing consideration. That’s according to a Forrester analysis, which included feedback from 549 B2B marketers. Most said that their websites were more effective than digital advertising, search engine optimization, sales enablement, partner enablement or events. Yet, after evaluating 60 websites across 12 B2B industries, the research firm found that nearly every site needed significant improvements. “Most…

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Madison Avenue Transforms with Big-Data

Madison Avenue Transforms with Big-Data

According to Media Post’s publication, Madison Avenue has been transformed by the emergence of Big Data, now it’s betting big on data to transform itself. Publicis’ $4 billion acquisition of Epsilon, on the heels of Interpublic’s $2 billion acquisition of Acxiom, and Dentsu Aegis Network’s $1.5 billion acquisition of Merkle, comes as another big agency holding company, WPP, is expected to shed part of its investment in the kind of insights that used to fuel advertising and media — primary research — vis…

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Founder Dochase Adx, to Speak at DMEXCO Conference in Germany

Founder Dochase Adx, to Speak at DMEXCO Conference in Germany

Chibuike Goodnews, founder of Dochase Adx, will be attending the 2018 DMEXCO conference. At the event, Chibuike will be speaking on the topic; Programmatic in Africa: How Programmatic technology has Defined Advertising in Africa. The conference which will be attended by key players in digital business, marketing  and innovation will take place on the 12th and 13th of September, 2018 at Koelnmesse, Cologne Germany. Dochase is the first African company to speak at the DMEXCO conference. DMEXCO is the meeting place…

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