Browsed by
Tag: target audience

Digital Out-of-Home Advertising Trends

Digital Out-of-Home Advertising Trends

As human beings, we spend a good portion of our day out of the home. As we go from place to place we are exposed to all manner of media, much of it now of the digital variety. In fact, on average we interact with digital out-of-home media (DOOH) for about 14 minutes each week. Consumers are looking for an engaging, emotional, and captivating medium. We as hyper-connected individuals are looking for memorable experiences that we can share, and the urban…

Read More Read More

B2Bs Think Their Sites Build Awareness, But Most Need Work

B2Bs Think Their Sites Build Awareness, But Most Need Work

At least in terms of early-stage demand-generation effectiveness, most B2B marketers believe their company’s website is the most effective tool for building awareness and increasing consideration. That’s according to a Forrester analysis, which included feedback from 549 B2B marketers. Most said that their websites were more effective than digital advertising, search engine optimization, sales enablement, partner enablement or events. Yet, after evaluating 60 websites across 12 B2B industries, the research firm found that nearly every site needed significant improvements. “Most…

Read More Read More

EXPLORING DOCHASE ADVERTISING DSP

EXPLORING DOCHASE ADVERTISING DSP

Often times, advertisers and agencies do not see the results they aimed for at the end of a campaign, it is for this purpose that Dochase advertising DSP provides the technology that allows brands/advertisers and agencies run performance-based campaign which always result in increased ROI (Return on Investment). Dochase advertising DSP, combines digital media, data and tools to create campaign that is focused, more efficient and ultimately more productive in the long run. Dochase advertising DSP is playing a major…

Read More Read More

Branded Content: What You Need To Know

Branded Content: What You Need To Know

You are probably thinking, “Branded content sounds great and all, but how does it differ from content marketing?” The truth is that the two concepts are often connected. Like content marketing, branded content can include everything from podcasts, to articles, video, and even in-person events. However, it’s not advertising in the way most people would think about it. It doesn’t include talking about product or drawing attention to a specific service. Branded content is more of a customer-focused type of content…

Read More Read More

Steps to Choosing the Right Analytics Tools

Steps to Choosing the Right Analytics Tools

The data analytics marketplace can at times look like an obstacle course. With so many vendors claiming to have the right tool for the right problem — which is nearly every problem — it can get noisy and confusing. So how can you choose the right option without worrying that you’ve just spent a ton of time and money on a solution that won’t get the job done? Below are some strategies for when you move to the next phase:…

Read More Read More

Understand Your Data

Understand Your Data

Everyone is talking about data. Whether it’s big data or small, simple or complex, freely accessible or locked up in spreadsheets, everyone is worrying about how to get their hands on it. Many companies these days are scrambling for data to help inform their decisions. Buying a data tool and building charts isn’t the right way to solve the data problem. Data access is only a part of the problem. A company needs to know where and what to aim before they…

Read More Read More

Data-Driven Marketing

Data-Driven Marketing

Data-driven marketing has transformed from an innovative approach to a fundamental part of advertising and business strategy; Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding the data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts. Data-driven marketing is one of the most transformational changes in…

Read More Read More

Brand Awareness on Dochase Adx

Brand Awareness on Dochase Adx

It does not matter how much quality your products and services have, how much you spend on advertising, or how much you post to social media, your business isn’t likely to get very far if it does not have a brand. Your brand consists of your company name, logo, offerings, and content as an experience for your audience and customers. Your brand is the aspect of businesses that consumers come to trust, that places businesses ahead of their competitors. Simply…

Read More Read More

Dochase: Robo-Call and IVR Feature

Dochase: Robo-Call and IVR Feature

Robocalls or VoiceSMS are phone calls with prerecorded messages. Dochase Robocalls uses personalized audio messages to simulate an actual personal phone call. Robocalls are often associated with political and telemarketing phone campaigns, but can also be used for public-service or emergency announcements. With Dochase Robocall feature, you can send voice call to numerous people at once without having to call each person; you simply record your conversation, Upload the conversation to our platform, input your recipients and send to all. After sending…

Read More Read More

Dochase – Audience Targeting

Dochase – Audience Targeting

A target audience is the intended audience or readership of a publication, advertisement, or other messages. In marketing and advertising, target audience is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Dochase audience targeting uses the perfect mix of demographic, geographic, behavioral, interest and intent based data to build your unique target audience. Audience targeting on Dochase Adx helps to filter and determine who will see your…

Read More Read More