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Tag: sales

B2Bs Think Their Sites Build Awareness, But Most Need Work

B2Bs Think Their Sites Build Awareness, But Most Need Work

At least in terms of early-stage demand-generation effectiveness, most B2B marketers believe their company’s website is the most effective tool for building awareness and increasing consideration. That’s according to a Forrester analysis, which included feedback from 549 B2B marketers. Most said that their websites were more effective than digital advertising, search engine optimization, sales enablement, partner enablement or events. Yet, after evaluating 60 websites across 12 B2B industries, the research firm found that nearly every site needed significant improvements. “Most…

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Track your Customers Online with Lead Generation, on Dochase Adx.

Track your Customers Online with Lead Generation, on Dochase Adx.

  A bidding model that most advertisers know little about and is trending, CPL. Advertising on Dochase guarantees direct communication between an advertiser and his/her Current and potential customers through CPL – “Lead Generation”. CPL is a short for Cost per Lead, which could also be known as ‘’Lead Generation’’. Cost per Lead is a bidding model where advertisers pay for certain information of current and potential customers that are interested in the advertisers’ product and services. This information could…

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Does a Good product actually sell itself?

Does a Good product actually sell itself?

Does a good product actually sell itself? As a saying goes ” beware of popular sayings” of which the one being put in the spotlight is “A good product sells itself”. Does it? In my opinion, how would one know it’s good if it’s not sold already? And also what makes it a good product? All these questions are basically advertising questions. For the most part everyone or most people don’t want to worry about constantly wanting to advertise their…

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