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Tag: reach

Local TV Plan To Use Impressions for Measurement

Local TV Plan To Use Impressions for Measurement

Recently, we have heard broadcast groups – including NBC, CBS, ABC, Hearst, Graham, and Gray announce that they will move away from ratings and begin using impressions, as their basis for measurement and selling. This fundamental change, championed in part by TVB (the Television Bureau of Advertising) and their Local TV Impressions Campaign, reflects the industry’s need to capture and measure the ever-evolving behavior of viewers who consume content across platforms and devices. The traditional approach of using ratings to measure a…

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B2Bs Think Their Sites Build Awareness, But Most Need Work

B2Bs Think Their Sites Build Awareness, But Most Need Work

At least in terms of early-stage demand-generation effectiveness, most B2B marketers believe their company’s website is the most effective tool for building awareness and increasing consideration. That’s according to a Forrester analysis, which included feedback from 549 B2B marketers. Most said that their websites were more effective than digital advertising, search engine optimization, sales enablement, partner enablement or events. Yet, after evaluating 60 websites across 12 B2B industries, the research firm found that nearly every site needed significant improvements. “Most…

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Data-Driven Marketing

Data-Driven Marketing

Data-driven marketing has transformed from an innovative approach to a fundamental part of advertising and business strategy; Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding the data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts. Data-driven marketing is one of the most transformational changes in…

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Dochase | Truecaller App

Dochase | Truecaller App

Dochase Adx is proud to announce to her advertisers that they can now buy Truecaller inventory directly from their dashboards. Advertisers can reach and engage the widest pool of mobile users on mobile all over the world. Truecaller was developed by True Software Scandinavia AB, a privately held company in Stockholm, Sweden. Truecaller is a mobile app developed to help find details of given telephone numbers globally, even when the user does not already have the given number in his/her phone-book. Advertisers…

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Dochase-Display Advertising, Forms & Performance

Dochase-Display Advertising, Forms & Performance

Display advertising is one of the most popular type of online advertising that comes in several forms, including banner ads, rich media, native ads, interstitial ads and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. Display advertising can be used for re-targeting. This is when an ad served to target users who have once visited a certain website. It is aimed to re-target and encourage them to take…

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