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Tag: publishers

Important Tips For Better Monetization

Important Tips For Better Monetization

There are a few tips to help publishers better monetize their inventory in 2019. It is important that as a publisher you focus on maintaining your site traffic and meet revenue goals. Also, at the same time it is important to view thing from an advertisers point of view. To truly monetize successfully, you must tr to view things from the angle of your Demand partners and remember that success depends on your ability to help them meet their KPIs….

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Ads.txt: All You Need To Know

Ads.txt: All You Need To Know

As with any new industry-wide development, ads.txt will take time to reach its full potential – which will require mass adoption-but some publishers and advertisers still do not understand the processes and benefits, so I have decided to write about it and let you know all there is to know about ads.txt. Last year, the Interactive Advertising Bureau (IAB) introduced an initiative called ads.txt, Authorized Digital Sellers. Ads.txt is a simple, flexible and secure method that publishers and distributors can use…

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Dochase Partnership with Google Doubleclick Ad Exchange

Dochase Partnership with Google Doubleclick Ad Exchange

Within the short period of establishment Dochase Adx has recorded a significant growth rate in the Adtech industry, from building technologies to becoming partners and taking member seats with the Tech Giants of the world. Dochase Adx once again has partnered with the Google Doubleclick Ad Exchange. With this partnership, Dochase has access to top publishers and advertisers in the world added to their pool of direct buyers and sellers of web and in app inventory. Dochase now has reach…

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