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Tag: programmatic

Data-Driven Marketing

Data-Driven Marketing

Data-driven marketing has transformed from an innovative approach to a fundamental part of advertising and business strategy; Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding the data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts. Data-driven marketing is one of the most transformational changes in…

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Brand Safety: How Safe Can You Be?

Brand Safety: How Safe Can You Be?

Brand safety has been a topic of much consternation in the advertising industry. About a year ago, several brands took their ads off YouTube in response to a report that The Times of London published about brand ads appearing in YouTube videos that promoted terrorism. Brand safety is the set of measures that aim to protect a brand’s image from the negative or harmful influence of inappropriate or questionable content on a publisher’s site where the ad impression is served. This could be…

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Dochase; Boost Your Native Advertising

Dochase; Boost Your Native Advertising

Native advertising is paid content, often well-disguised as organic content. Content promoted in this way may appear to provide value, but the overall goal is to sell a product or service. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive If an ad looks like a content rather than a regular display ad then readers may…

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Founder Dochase Adx, to Speak at DMEXCO Conference in Germany

Founder Dochase Adx, to Speak at DMEXCO Conference in Germany

Chibuike Goodnews, founder of Dochase Adx, will be attending the 2018 DMEXCO conference. At the event, Chibuike will be speaking on the topic; Programmatic in Africa: How Programmatic technology has Defined Advertising in Africa. The conference which will be attended by key players in digital business, marketing  and innovation will take place on the 12th and 13th of September, 2018 at Koelnmesse, Cologne Germany. Dochase is the first African company to speak at the DMEXCO conference. DMEXCO is the meeting place…

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Ads.txt: All You Need To Know

Ads.txt: All You Need To Know

As with any new industry-wide development, ads.txt will take time to reach its full potential – which will require mass adoption-but some publishers and advertisers still do not understand the processes and benefits, so I have decided to write about it and let you know all there is to know about ads.txt. Last year, the Interactive Advertising Bureau (IAB) introduced an initiative called ads.txt, Authorized Digital Sellers. Ads.txt is a simple, flexible and secure method that publishers and distributors can use…

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The future of Digital marketing and what it means for advertisers

The future of Digital marketing and what it means for advertisers

Programmatic is the future of digital marketing Programmatic advertising is the use of technology for purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement, and optimization of media inventory via a bidding system. Programmatic will change the digital marketing landscape Some years back , programmatic was viewed as a set of technologies used for monetizing space in a web space (inventory). Now in its adolescence, programmatic makes up more…

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Does a Good product actually sell itself?

Does a Good product actually sell itself?

Does a good product actually sell itself? As a saying goes ” beware of popular sayings” of which the one being put in the spotlight is “A good product sells itself”. Does it? In my opinion, how would one know it’s good if it’s not sold already? And also what makes it a good product? All these questions are basically advertising questions. For the most part everyone or most people don’t want to worry about constantly wanting to advertise their…

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Programmatic Advertising : The Necessary Future for African SME’s. (4 mins read)

Programmatic Advertising : The Necessary Future for African SME’s. (4 mins read)

Hi There! I’m SaintGermain Onwukeme and let me tell you, first off programmatic advertising is a real buzz kill for most people. I can’t put my finger on it but i guess the name programmatic sends the nerd signals to the brain and it takes the flight option. In a nutshell programmatic advertising is using technology to target the right ads to the right customers. I remember once seeing a bet365 ad online on livescores website sometime in 2010 and…

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