Browsed by
Tag: programmatic advertising

EXPLORING DOCHASE ADVERTISING DSP

EXPLORING DOCHASE ADVERTISING DSP

Often times, advertisers and agencies do not see the results they aimed for at the end of a campaign, it is for this purpose that Dochase advertising DSP provides the technology that allows brands/advertisers and agencies run performance-based campaign which always result in increased ROI (Return on Investment). Dochase advertising DSP, combines digital media, data and tools to create campaign that is focused, more efficient and ultimately more productive in the long run. Dochase advertising DSP is playing a major…

Read More Read More

Unsold Ad Inventory at Discounted Rates

Unsold Ad Inventory at Discounted Rates

Most small brands and advertisers do not understand what Remnant or Unsold advertising inventory mean and the benefits that comes with buying such inventory. It is for this reason that we have this article to help you better understand the concept and benefit of buying our unsold inventory. Unsold inventory also known as remnant inventory are those ad spaces that a publisher or network has not sold or was not able to sell as premium. The reasons for the publisher or…

Read More Read More

Steps to Choosing the Right Analytics Tools

Steps to Choosing the Right Analytics Tools

The data analytics marketplace can at times look like an obstacle course. With so many vendors claiming to have the right tool for the right problem — which is nearly every problem — it can get noisy and confusing. So how can you choose the right option without worrying that you’ve just spent a ton of time and money on a solution that won’t get the job done? Below are some strategies for when you move to the next phase:…

Read More Read More

Understand Your Data

Understand Your Data

Everyone is talking about data. Whether it’s big data or small, simple or complex, freely accessible or locked up in spreadsheets, everyone is worrying about how to get their hands on it. Many companies these days are scrambling for data to help inform their decisions. Buying a data tool and building charts isn’t the right way to solve the data problem. Data access is only a part of the problem. A company needs to know where and what to aim before they…

Read More Read More

Data-Driven Marketing

Data-Driven Marketing

Data-driven marketing has transformed from an innovative approach to a fundamental part of advertising and business strategy; Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding the data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts. Data-driven marketing is one of the most transformational changes in…

Read More Read More

Dochase In-App Advertising

Dochase In-App Advertising

As we all know more and more people access the internet using their mobile phones. According to Mary Meeker’s report, smartphone users are now spending 89% of their total time spent on any media in mobile apps and only 11% on the mobile Web. Dochase has identified In-app advertising a an effective way to reach and engage specific mobile users without being offensive. App developers can monetize their in-app inventory to quality ads from top brands that align with the…

Read More Read More

Dochase Click-to-Call Feature

Dochase Click-to-Call Feature

Lets talk about one of our exciting features, the Dochase Click-to-talk. Click-to-Call also known as Click-to-Talk by Dochase enable customers to call advertisers, services or subscribe by clicking an advert. With this you get direct leads. Its a type of digital communication in which a person clicks a button or text in order to be connected with product or advertiser in real-time.  So if you do not have a site or you have a site and require quick action on…

Read More Read More

The future of Digital marketing and what it means for advertisers

The future of Digital marketing and what it means for advertisers

Programmatic is the future of digital marketing Programmatic advertising is the use of technology for purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement, and optimization of media inventory via a bidding system. Programmatic will change the digital marketing landscape Some years back , programmatic was viewed as a set of technologies used for monetizing space in a web space (inventory). Now in its adolescence, programmatic makes up more…

Read More Read More

Ads.txt – What it means and the consequences that follow

Ads.txt – What it means and the consequences that follow

Hello. It’s me. In my mini-series on programmatic advertising, i’ll like to talk a bit on some thing that can become a lot more in advertising which is ads.txt. So far the most of the publishers haven’t found the reason to be concerned on it. So what’s it about? Ads.txt is a simple text file which states the advertiser partners a publisher/website has. Basically what it does is it sort of creates an “authorized dealer” of their traffic/product thereby fighting…

Read More Read More

Programmatic Advertising : The Necessary Future for African SME’s. (4 mins read)

Programmatic Advertising : The Necessary Future for African SME’s. (4 mins read)

Hi There! I’m SaintGermain Onwukeme and let me tell you, first off programmatic advertising is a real buzz kill for most people. I can’t put my finger on it but i guess the name programmatic sends the nerd signals to the brain and it takes the flight option. In a nutshell programmatic advertising is using technology to target the right ads to the right customers. I remember once seeing a bet365 ad online on livescores website sometime in 2010 and…

Read More Read More