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Tag: mobile advertising

Digital Out-of-Home Advertising Trends

Digital Out-of-Home Advertising Trends

As human beings, we spend a good portion of our day out of the home. As we go from place to place we are exposed to all manner of media, much of it now of the digital variety. In fact, on average we interact with digital out-of-home media (DOOH) for about 14 minutes each week. Consumers are looking for an engaging, emotional, and captivating medium. We as hyper-connected individuals are looking for memorable experiences that we can share, and the urban…

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Unsold Ad Inventory at Discounted Rates

Unsold Ad Inventory at Discounted Rates

Most small brands and advertisers do not understand what Remnant or Unsold advertising inventory mean and the benefits that comes with buying such inventory. It is for this reason that we have this article to help you better understand the concept and benefit of buying our unsold inventory. Unsold inventory also known as remnant inventory are those ad spaces that a publisher or network has not sold or was not able to sell as premium. The reasons for the publisher or…

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Data-Driven Marketing

Data-Driven Marketing

Data-driven marketing has transformed from an innovative approach to a fundamental part of advertising and business strategy; Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding the data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts. Data-driven marketing is one of the most transformational changes in…

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Location-Based Targeting on Dochase Adx

Location-Based Targeting on Dochase Adx

A greater understanding of where consumers have been, where they are, and where they’re going leads to a clearer picture of who the consumer is–revealing patterns and enabling predictions. For example, if a consumer commutes into the center of a city from a wealthy suburb every day, they can be assumed to be an affluent individual. The shops and restaurants they visit might support this assumption. Similarly, if someone visits a university campus each day and returns to a student…

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Dochase SMS-Tagging Feature

Dochase SMS-Tagging Feature

Many advertisers have thought greatly of ways to reach more customers offline. Our phone is the most intimate form of technology we have. It is always with us, allowing you to offer the right deal to the right person at the right time. Dochase SMS-tagging is an easy way to increase communication and develop a strategy to reach more customers than you ever have before. SMS-tagging is a form of advertising that allows you to interact with your customers via text….

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