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Tag: dochase advertising

Branded Content: What You Need To Know

Branded Content: What You Need To Know

You are probably thinking, “Branded content sounds great and all, but how does it differ from content marketing?” The truth is that the two concepts are often connected. Like content marketing, branded content can include everything from podcasts, to articles, video, and even in-person events. However, it’s not advertising in the way most people would think about it. It doesn’t include talking about product or drawing attention to a specific service. Branded content is more of a customer-focused type of content…

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Amazon Acquires Sizmek Ad Server

Amazon Acquires Sizmek Ad Server

Amazon announced on Friday, 31st of May 2019, that the company has acquired Sizmek Ad server. Although terms of the deal were not disclosed, one company that was also bidding on Sizmek’s ad server believes the Sizmek was seeking about $30 million for its ad serving tech. Sizmek filed for bankruptcy on March 29, leaving its ad server, demand side platform and data management platform up for grabs. Sizmek was looking to capture between $50 million to $60 million for…

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Our Attention Spans Keep Shortening: How it Affects Marketing

Our Attention Spans Keep Shortening: How it Affects Marketing

Have you ever felt like your attention span is getting shorter? It’s not just you; new research has revealed that human beings are, indeed, flakier than ever before! “Social acceleration” is real, it’s being led by social networking, and it’s ruining our attention spans. That’s according to a new study from researchers at the Technical University of Denmark, which defines social acceleration as “the increasing rates of change within collective attention.” In fact, the average human attention span has shrunk…

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Dochase – Audience Targeting

Dochase – Audience Targeting

A target audience is the intended audience or readership of a publication, advertisement, or other messages. In marketing and advertising, target audience is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Dochase audience targeting uses the perfect mix of demographic, geographic, behavioral, interest and intent based data to build your unique target audience. Audience targeting on Dochase Adx helps to filter and determine who will see your…

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Dochase Adx: Cross Channel Reach

Dochase Adx: Cross Channel Reach

Today, consumers are more connected than ever before. They are always checking emails, social media apps, and even interacting online via voice technology. Not only are more people online than ever before, but they’re also constantly switching between different devices to get the experience they want. According to Accenture report, 87% of consumers use a second screen device while watching TV. Google also reports that 90% of people switch between multiple devices to complete a single task. For today’s marketers, that means they need…

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