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Dochase; Boost Your Native Advertising

Dochase; Boost Your Native Advertising

Native advertising is paid content, often well-disguised as organic content. Content promoted in this way may appear to provide value, but the overall goal is to sell a product or service. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive If an ad looks like a content rather than a regular display ad then readers may…

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Dochase Becomes a Member of IAB Tech Lab

Dochase Becomes a Member of IAB Tech Lab

Dochase has been admitted into the membership of IAB Tech Lab. IAB (Interactive Advertising Bureau) is the umbrella body that governs internet Advertising globally. Other members of the group include Google, Appnexus, Criteo, Yahoo, Spotify and other advertising technologies. Here is a list of member companies: https://iabtechlab.com/about-the-iab-tech-lab/iab-tech-lab-members/ Africa rising; Dochase is a digital cross platform (programmatic) internet Marketing technology for emerging markets . We connect brands and agencies to their right customers on Mobile and desktop internet using science, data, analytics and…

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