Browsed by
Tag: digital marketing

Branded Content: What You Need To Know

Branded Content: What You Need To Know

You are probably thinking, “Branded content sounds great and all, but how does it differ from content marketing?” The truth is that the two concepts are often connected. Like content marketing, branded content can include everything from podcasts, to articles, video, and even in-person events. However, it’s not advertising in the way most people would think about it. It doesn’t include talking about product or drawing attention to a specific service. Branded content is more of a customer-focused type of content…

Read More Read More

Our Attention Spans Keep Shortening: How it Affects Marketing

Our Attention Spans Keep Shortening: How it Affects Marketing

Have you ever felt like your attention span is getting shorter? It’s not just you; new research has revealed that human beings are, indeed, flakier than ever before! “Social acceleration” is real, it’s being led by social networking, and it’s ruining our attention spans. That’s according to a new study from researchers at the Technical University of Denmark, which defines social acceleration as “the increasing rates of change within collective attention.” In fact, the average human attention span has shrunk…

Read More Read More

Sizmek’s Bankruptcy: How it Affects Adtech

Sizmek’s Bankruptcy: How it Affects Adtech

Sizmek, US-based ad tech company, has filed for voluntary bankruptcy in an effort to tame its “over-leveraged balance sheet”, a situation that reflects the increasingly tough market in which ad tech firms compete. Towards the end of March, the independent company issued a press release, announcing that it had “initiated voluntary proceedings under Chapter 11 of the US Bankruptcy Code to preserve value and seek access to capital while the Company continues to review strategic alternatives”. Its bankruptcy filing show…

Read More Read More

Brand Awareness on Dochase Adx

Brand Awareness on Dochase Adx

It does not matter how much quality your products and services have, how much you spend on advertising, or how much you post to social media, your business isn’t likely to get very far if it does not have a brand. Your brand consists of your company name, logo, offerings, and content as an experience for your audience and customers. Your brand is the aspect of businesses that consumers come to trust, that places businesses ahead of their competitors. Simply…

Read More Read More

Dochase: Robo-Call and IVR Feature

Dochase: Robo-Call and IVR Feature

Robocalls or VoiceSMS are phone calls with prerecorded messages. Dochase Robocalls uses personalized audio messages to simulate an actual personal phone call. Robocalls are often associated with political and telemarketing phone campaigns, but can also be used for public-service or emergency announcements. With Dochase Robocall feature, you can send voice call to numerous people at once without having to call each person; you simply record your conversation, Upload the conversation to our platform, input your recipients and send to all. After sending…

Read More Read More

Founder Dochase Adx, to Speak at DMEXCO Conference in Germany

Founder Dochase Adx, to Speak at DMEXCO Conference in Germany

Chibuike Goodnews, founder of Dochase Adx, will be attending the 2018 DMEXCO conference. At the event, Chibuike will be speaking on the topic; Programmatic in Africa: How Programmatic technology has Defined Advertising in Africa. The conference which will be attended by key players in digital business, marketing  and innovation will take place on the 12th and 13th of September, 2018 at Koelnmesse, Cologne Germany. Dochase is the first African company to speak at the DMEXCO conference. DMEXCO is the meeting place…

Read More Read More

Dochase Partnership with Google Doubleclick Ad Exchange

Dochase Partnership with Google Doubleclick Ad Exchange

Within the short period of establishment Dochase Adx has recorded a significant growth rate in the Adtech industry, from building technologies to becoming partners and taking member seats with the Tech Giants of the world. Dochase Adx once again has partnered with the Google Doubleclick Ad Exchange. With this partnership, Dochase has access to top publishers and advertisers in the world added to their pool of direct buyers and sellers of web and in app inventory. Dochase now has reach…

Read More Read More

Dochase Becomes a Member of IAB Tech Lab

Dochase Becomes a Member of IAB Tech Lab

Dochase has been admitted into the membership of IAB Tech Lab. IAB (Interactive Advertising Bureau) is the umbrella body that governs internet Advertising globally. Other members of the group include Google, Appnexus, Criteo, Yahoo, Spotify and other advertising technologies. Here is a list of member companies: https://iabtechlab.com/about-the-iab-tech-lab/iab-tech-lab-members/ Africa rising; Dochase is a digital cross platform (programmatic) internet Marketing technology for emerging markets . We connect brands and agencies to their right customers on Mobile and desktop internet using science, data, analytics and…

Read More Read More

The future of Digital marketing and what it means for advertisers

The future of Digital marketing and what it means for advertisers

Programmatic is the future of digital marketing Programmatic advertising is the use of technology for purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement, and optimization of media inventory via a bidding system. Programmatic will change the digital marketing landscape Some years back , programmatic was viewed as a set of technologies used for monetizing space in a web space (inventory). Now in its adolescence, programmatic makes up more…

Read More Read More