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Tag: digital advertising

Our Attention Spans Keep Shortening: How it Affects Marketing

Our Attention Spans Keep Shortening: How it Affects Marketing

Have you ever felt like your attention span is getting shorter? It’s not just you; new research has revealed that human beings are, indeed, flakier than ever before! “Social acceleration” is real, it’s being led by social networking, and it’s ruining our attention spans. That’s according to a new study from researchers at the Technical University of Denmark, which defines social acceleration as “the increasing rates of change within collective attention.” In fact, the average human attention span has shrunk…

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Dochase Adx – Video Advertising

Dochase Adx – Video Advertising

When talking about digital video advertising, you may have heard a long list of scholarly words such as “in-stream”, “pre-roll”, “in-banner”. A digital video ad is any ad containing a video that is delivered via an internet network (3G, 4G, Fiber, xDSL, etc.) and displayed on an internet-connected device (laptop, smartphone, tablet, TV). Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet. On Dochase Adx, Ad-buyers specifically brand advertisers see…

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Dochase: Robo-Call and IVR Feature

Dochase: Robo-Call and IVR Feature

Robocalls or VoiceSMS are phone calls with prerecorded messages. Dochase Robocalls uses personalized audio messages to simulate an actual personal phone call. Robocalls are often associated with political and telemarketing phone campaigns, but can also be used for public-service or emergency announcements. With Dochase Robocall feature, you can send voice call to numerous people at once without having to call each person; you simply record your conversation, Upload the conversation to our platform, input your recipients and send to all. After sending…

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Dochase – Audience Targeting

Dochase – Audience Targeting

A target audience is the intended audience or readership of a publication, advertisement, or other messages. In marketing and advertising, target audience is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Dochase audience targeting uses the perfect mix of demographic, geographic, behavioral, interest and intent based data to build your unique target audience. Audience targeting on Dochase Adx helps to filter and determine who will see your…

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Dochase Adx: Cross Channel Reach

Dochase Adx: Cross Channel Reach

Today, consumers are more connected than ever before. They are always checking emails, social media apps, and even interacting online via voice technology. Not only are more people online than ever before, but they’re also constantly switching between different devices to get the experience they want. According to Accenture report, 87% of consumers use a second screen device while watching TV. Google also reports that 90% of people switch between multiple devices to complete a single task. For today’s marketers, that means they need…

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Important Tips For Better Monetization

Important Tips For Better Monetization

There are a few tips to help publishers better monetize their inventory in 2019. It is important that as a publisher you focus on maintaining your site traffic and meet revenue goals. Also, at the same time it is important to view thing from an advertisers point of view. To truly monetize successfully, you must tr to view things from the angle of your Demand partners and remember that success depends on your ability to help them meet their KPIs….

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Brand Safety: How Safe Can You Be?

Brand Safety: How Safe Can You Be?

Brand safety has been a topic of much consternation in the advertising industry. About a year ago, several brands took their ads off YouTube in response to a report that The Times of London published about brand ads appearing in YouTube videos that promoted terrorism. Brand safety is the set of measures that aim to protect a brand’s image from the negative or harmful influence of inappropriate or questionable content on a publisher’s site where the ad impression is served. This could be…

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Dochase Click-to-Call Feature

Dochase Click-to-Call Feature

Lets talk about one of our exciting features, the Dochase Click-to-talk. Click-to-Call also known as Click-to-Talk by Dochase enable customers to call advertisers, services or subscribe by clicking an advert. With this you get direct leads. Its a type of digital communication in which a person clicks a button or text in order to be connected with product or advertiser in real-time.  So if you do not have a site or you have a site and require quick action on…

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Dochase Partnership with Google Doubleclick Ad Exchange

Dochase Partnership with Google Doubleclick Ad Exchange

Within the short period of establishment Dochase Adx has recorded a significant growth rate in the Adtech industry, from building technologies to becoming partners and taking member seats with the Tech Giants of the world. Dochase Adx once again has partnered with the Google Doubleclick Ad Exchange. With this partnership, Dochase has access to top publishers and advertisers in the world added to their pool of direct buyers and sellers of web and in app inventory. Dochase now has reach…

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