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Tag: digital advertising

Roku Acquires Dataxu DSP

Roku Acquires Dataxu DSP

Streaming media firm Roku, said last Tuesday that it has agreed to acquire Boston-based Dataxu, a video advertising platform that enables marketers to plan and buy campaigns, for $150 million in cash and stock. In Dataxu, Roku is getting an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms. The company is buying Dataxu’s proprietary device graph and data science to allow marketers to optimize business outcomes across TV, OTT, desktop, and mobile. Dataxu’s team…

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Local TV Plan To Use Impressions for Measurement

Local TV Plan To Use Impressions for Measurement

Recently, we have heard broadcast groups – including NBC, CBS, ABC, Hearst, Graham, and Gray announce that they will move away from ratings and begin using impressions, as their basis for measurement and selling. This fundamental change, championed in part by TVB (the Television Bureau of Advertising) and their Local TV Impressions Campaign, reflects the industry’s need to capture and measure the ever-evolving behavior of viewers who consume content across platforms and devices. The traditional approach of using ratings to measure a…

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IAB Tech Lab Release Proposal for Enhanced Accountability

IAB Tech Lab Release Proposal for Enhanced Accountability

The IAB Tech Lab on Thursday released a proposal for enhanced accountability to change the way ad companies track consumers online. In the world envisioned by the IAB Tech Lab, ad companies would move from a system that relies on cookies to one that relies on “identifiers” provided by browser developers. The IAB Tech Lab and self-regulatory group Network Advertising Initiative say in a new 13-page proposal that a single identifier would speed up the web by “supplanting thousands of proprietary cookie-based…

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Media Agency-Advertiser Relationship

Media Agency-Advertiser Relationship

A new ID Comms report finds that the media agency-advertiser relationship is worse than it was two years ago. And it wasn’t so terrific back then either. Client-side media and marketing professionals are more likely to view media as a cost-center to their businesses and a “complex headache,” rather than as an investment for growth, per the report. They are also more likely to view their media agency as a commodity supplier and not a strategic partner. And clients dealing…

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Ad Forecast: Out-Of-Home to See Sharp Gain In 2020

Ad Forecast: Out-Of-Home to See Sharp Gain In 2020

According to PQ Media, global out-of-home media is expected to see an 8.5% ad revenue growth in 2020 — which would be the fastest increase in 13 years. This year, PQ Media projects global out-of-home ad revenue will grow at a lower level — up 5.4% to $59.02 billion, due to the absence of major sporting events and political campaigns, as well as slowing worldwide economic growth in the year’s second half. The company says last year’s estimated 7.5% global…

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EXPLORING DOCHASE ADVERTISING DSP

EXPLORING DOCHASE ADVERTISING DSP

Often times, advertisers and agencies do not see the results they aimed for at the end of a campaign, it is for this purpose that Dochase advertising DSP provides the technology that allows brands/advertisers and agencies run performance-based campaign which always result in increased ROI (Return on Investment). Dochase advertising DSP, combines digital media, data and tools to create campaign that is focused, more efficient and ultimately more productive in the long run. Dochase advertising DSP is playing a major…

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Branded Content: What You Need To Know

Branded Content: What You Need To Know

You are probably thinking, “Branded content sounds great and all, but how does it differ from content marketing?” The truth is that the two concepts are often connected. Like content marketing, branded content can include everything from podcasts, to articles, video, and even in-person events. However, it’s not advertising in the way most people would think about it. It doesn’t include talking about product or drawing attention to a specific service. Branded content is more of a customer-focused type of content…

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Amazon Acquires Sizmek Ad Server

Amazon Acquires Sizmek Ad Server

Amazon announced on Friday, 31st of May 2019, that the company has acquired Sizmek Ad server. Although terms of the deal were not disclosed, one company that was also bidding on Sizmek’s ad server believes the Sizmek was seeking about $30 million for its ad serving tech. Sizmek filed for bankruptcy on March 29, leaving its ad server, demand side platform and data management platform up for grabs. Sizmek was looking to capture between $50 million to $60 million for…

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Our Attention Spans Keep Shortening: How it Affects Marketing

Our Attention Spans Keep Shortening: How it Affects Marketing

Have you ever felt like your attention span is getting shorter? It’s not just you; new research has revealed that human beings are, indeed, flakier than ever before! “Social acceleration” is real, it’s being led by social networking, and it’s ruining our attention spans. That’s according to a new study from researchers at the Technical University of Denmark, which defines social acceleration as “the increasing rates of change within collective attention.” In fact, the average human attention span has shrunk…

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Dochase Adx – Video Advertising

Dochase Adx – Video Advertising

When talking about digital video advertising, you may have heard a long list of scholarly words such as “in-stream”, “pre-roll”, “in-banner”. A digital video ad is any ad containing a video that is delivered via an internet network (3G, 4G, Fiber, xDSL, etc.) and displayed on an internet-connected device (laptop, smartphone, tablet, TV). Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet. On Dochase Adx, Ad-buyers specifically brand advertisers see…

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