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Mobile-App Ads.txt

Mobile-App Ads.txt

In 2017, the Interactive Advertising Bureau (IAB) introduced an initiative called ads.txt, Authorized Digital Sellers. Ads.txt is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory. The mission of ads.txt is simple: to Increase transparency in the programmatic advertising ecosystem. The text file, posted on each domain or sub-domain owned by a publisher, indicates the only re-sellers, direct sellers or others who are authorized to represent that…

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