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Tag: advertising

Steps to Choosing the Right Analytics Tools

Steps to Choosing the Right Analytics Tools

The data analytics marketplace can at times look like an obstacle course. With so many vendors claiming to have the right tool for the right problem — which is nearly every problem — it can get noisy and confusing. So how can you choose the right option without worrying that you’ve just spent a ton of time and money on a solution that won’t get the job done? Below are some strategies for when you move to the next phase:…

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Dochase: Robo-Call and IVR Feature

Dochase: Robo-Call and IVR Feature

Robocalls or VoiceSMS are phone calls with prerecorded messages. Dochase Robocalls uses personalized audio messages to simulate an actual personal phone call. Robocalls are often associated with political and telemarketing phone campaigns, but can also be used for public-service or emergency announcements. With Dochase Robocall feature, you can send voice call to numerous people at once without having to call each person; you simply record your conversation, Upload the conversation to our platform, input your recipients and send to all. After sending…

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Dochase Becomes a Member of IAB Tech Lab

Dochase Becomes a Member of IAB Tech Lab

Dochase has been admitted into the membership of IAB Tech Lab. IAB (Interactive Advertising Bureau) is the umbrella body that governs internet Advertising globally. Other members of the group include Google, Appnexus, Criteo, Yahoo, Spotify and other advertising technologies. Here is a list of member companies: https://iabtechlab.com/about-the-iab-tech-lab/iab-tech-lab-members/ Africa rising; Dochase is a digital cross platform (programmatic) internet Marketing technology for emerging markets . We connect brands and agencies to their right customers on Mobile and desktop internet using science, data, analytics and…

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Track your Customers Online with Lead Generation, on Dochase Adx.

Track your Customers Online with Lead Generation, on Dochase Adx.

  A bidding model that most advertisers know little about and is trending, CPL. Advertising on Dochase guarantees direct communication between an advertiser and his/her Current and potential customers through CPL – “Lead Generation”. CPL is a short for Cost per Lead, which could also be known as ‘’Lead Generation’’. Cost per Lead is a bidding model where advertisers pay for certain information of current and potential customers that are interested in the advertisers’ product and services. This information could…

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The future of Digital marketing and what it means for advertisers

The future of Digital marketing and what it means for advertisers

Programmatic is the future of digital marketing Programmatic advertising is the use of technology for purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement, and optimization of media inventory via a bidding system. Programmatic will change the digital marketing landscape Some years back , programmatic was viewed as a set of technologies used for monetizing space in a web space (inventory). Now in its adolescence, programmatic makes up more…

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Does a Good product actually sell itself?

Does a Good product actually sell itself?

Does a good product actually sell itself? As a saying goes ” beware of popular sayings” of which the one being put in the spotlight is “A good product sells itself”. Does it? In my opinion, how would one know it’s good if it’s not sold already? And also what makes it a good product? All these questions are basically advertising questions. For the most part everyone or most people don’t want to worry about constantly wanting to advertise their…

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Ads.txt – What it means and the consequences that follow

Ads.txt – What it means and the consequences that follow

Hello. It’s me. In my mini-series on programmatic advertising, i’ll like to talk a bit on some thing that can become a lot more in advertising which is ads.txt. So far the most of the publishers haven’t found the reason to be concerned on it. So what’s it about? Ads.txt is a simple text file which states the advertiser partners a publisher/website has. Basically what it does is it sort of creates an “authorized dealer” of their traffic/product thereby fighting…

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Programmatic Advertising : The Necessary Future for African SME’s. (4 mins read)

Programmatic Advertising : The Necessary Future for African SME’s. (4 mins read)

Hi There! I’m SaintGermain Onwukeme and let me tell you, first off programmatic advertising is a real buzz kill for most people. I can’t put my finger on it but i guess the name programmatic sends the nerd signals to the brain and it takes the flight option. In a nutshell programmatic advertising is using technology to target the right ads to the right customers. I remember once seeing a bet365 ad online on livescores website sometime in 2010 and…

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