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Tag: Advertisers

Our Attention Spans Keep Shortening: How it Affects Marketing

Our Attention Spans Keep Shortening: How it Affects Marketing

Have you ever felt like your attention span is getting shorter? It’s not just you; new research has revealed that human beings are, indeed, flakier than ever before! “Social acceleration” is real, it’s being led by social networking, and it’s ruining our attention spans. That’s according to a new study from researchers at the Technical University of Denmark, which defines social acceleration as “the increasing rates of change within collective attention.” In fact, the average human attention span has shrunk…

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Location-Based Targeting on Dochase Adx

Location-Based Targeting on Dochase Adx

A greater understanding of where consumers have been, where they are, and where they’re going leads to a clearer picture of who the consumer is–revealing patterns and enabling predictions. For example, if a consumer commutes into the center of a city from a wealthy suburb every day, they can be assumed to be an affluent individual. The shops and restaurants they visit might support this assumption. Similarly, if someone visits a university campus each day and returns to a student…

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Dochase Adx: Cross Channel Reach

Dochase Adx: Cross Channel Reach

Today, consumers are more connected than ever before. They are always checking emails, social media apps, and even interacting online via voice technology. Not only are more people online than ever before, but they’re also constantly switching between different devices to get the experience they want. According to Accenture report, 87% of consumers use a second screen device while watching TV. Google also reports that 90% of people switch between multiple devices to complete a single task. For today’s marketers, that means they need…

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Important Tips For Better Monetization

Important Tips For Better Monetization

There are a few tips to help publishers better monetize their inventory in 2019. It is important that as a publisher you focus on maintaining your site traffic and meet revenue goals. Also, at the same time it is important to view thing from an advertisers point of view. To truly monetize successfully, you must tr to view things from the angle of your Demand partners and remember that success depends on your ability to help them meet their KPIs….

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Dochase | Truecaller App

Dochase | Truecaller App

Dochase Adx is proud to announce to her advertisers that they can now buy Truecaller inventory directly from their dashboards. Advertisers can reach and engage the widest pool of mobile users on mobile all over the world. Truecaller was developed by True Software Scandinavia AB, a privately held company in Stockholm, Sweden. Truecaller is a mobile app developed to help find details of given telephone numbers globally, even when the user does not already have the given number in his/her phone-book. Advertisers…

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Dochase-Display Advertising, Forms & Performance

Dochase-Display Advertising, Forms & Performance

Display advertising is one of the most popular type of online advertising that comes in several forms, including banner ads, rich media, native ads, interstitial ads and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. Display advertising can be used for re-targeting. This is when an ad served to target users who have once visited a certain website. It is aimed to re-target and encourage them to take…

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Dochase Click-to-Call Feature

Dochase Click-to-Call Feature

Lets talk about one of our exciting features, the Dochase Click-to-talk. Click-to-Call also known as Click-to-Talk by Dochase enable customers to call advertisers, services or subscribe by clicking an advert. With this you get direct leads. Its a type of digital communication in which a person clicks a button or text in order to be connected with product or advertiser in real-time.  So if you do not have a site or you have a site and require quick action on…

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Ads.txt: All You Need To Know

Ads.txt: All You Need To Know

As with any new industry-wide development, ads.txt will take time to reach its full potential – which will require mass adoption-but some publishers and advertisers still do not understand the processes and benefits, so I have decided to write about it and let you know all there is to know about ads.txt. Last year, the Interactive Advertising Bureau (IAB) introduced an initiative called ads.txt, Authorized Digital Sellers. Ads.txt is a simple, flexible and secure method that publishers and distributors can use…

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Dochase Partnership with Google Doubleclick Ad Exchange

Dochase Partnership with Google Doubleclick Ad Exchange

Within the short period of establishment Dochase Adx has recorded a significant growth rate in the Adtech industry, from building technologies to becoming partners and taking member seats with the Tech Giants of the world. Dochase Adx once again has partnered with the Google Doubleclick Ad Exchange. With this partnership, Dochase has access to top publishers and advertisers in the world added to their pool of direct buyers and sellers of web and in app inventory. Dochase now has reach…

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Dochase Becomes a Member of IAB Tech Lab

Dochase Becomes a Member of IAB Tech Lab

Dochase has been admitted into the membership of IAB Tech Lab. IAB (Interactive Advertising Bureau) is the umbrella body that governs internet Advertising globally. Other members of the group include Google, Appnexus, Criteo, Yahoo, Spotify and other advertising technologies. Here is a list of member companies: https://iabtechlab.com/about-the-iab-tech-lab/iab-tech-lab-members/ Africa rising; Dochase is a digital cross platform (programmatic) internet Marketing technology for emerging markets . We connect brands and agencies to their right customers on Mobile and desktop internet using science, data, analytics and…

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