Browsed by
Tag: Adtech

B2Bs Think Their Sites Build Awareness, But Most Need Work

B2Bs Think Their Sites Build Awareness, But Most Need Work

At least in terms of early-stage demand-generation effectiveness, most B2B marketers believe their company’s website is the most effective tool for building awareness and increasing consideration. That’s according to a Forrester analysis, which included feedback from 549 B2B marketers. Most said that their websites were more effective than digital advertising, search engine optimization, sales enablement, partner enablement or events. Yet, after evaluating 60 websites across 12 B2B industries, the research firm found that nearly every site needed significant improvements. “Most…

Read More Read More

EXPLORING DOCHASE ADVERTISING DSP

EXPLORING DOCHASE ADVERTISING DSP

Often times, advertisers and agencies do not see the results they aimed for at the end of a campaign, it is for this purpose that Dochase advertising DSP provides the technology that allows brands/advertisers and agencies run performance-based campaign which always result in increased ROI (Return on Investment). Dochase advertising DSP, combines digital media, data and tools to create campaign that is focused, more efficient and ultimately more productive in the long run. Dochase advertising DSP is playing a major…

Read More Read More

Amazon Acquires Sizmek Ad Server

Amazon Acquires Sizmek Ad Server

Amazon announced on Friday, 31st of May 2019, that the company has acquired Sizmek Ad server. Although terms of the deal were not disclosed, one company that was also bidding on Sizmek’s ad server believes the Sizmek was seeking about $30 million for its ad serving tech. Sizmek filed for bankruptcy on March 29, leaving its ad server, demand side platform and data management platform up for grabs. Sizmek was looking to capture between $50 million to $60 million for…

Read More Read More

Steps to Choosing the Right Analytics Tools

Steps to Choosing the Right Analytics Tools

The data analytics marketplace can at times look like an obstacle course. With so many vendors claiming to have the right tool for the right problem — which is nearly every problem — it can get noisy and confusing. So how can you choose the right option without worrying that you’ve just spent a ton of time and money on a solution that won’t get the job done? Below are some strategies for when you move to the next phase:…

Read More Read More

Understand Your Data

Understand Your Data

Everyone is talking about data. Whether it’s big data or small, simple or complex, freely accessible or locked up in spreadsheets, everyone is worrying about how to get their hands on it. Many companies these days are scrambling for data to help inform their decisions. Buying a data tool and building charts isn’t the right way to solve the data problem. Data access is only a part of the problem. A company needs to know where and what to aim before they…

Read More Read More

Data-Driven Marketing

Data-Driven Marketing

Data-driven marketing has transformed from an innovative approach to a fundamental part of advertising and business strategy; Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding the data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts. Data-driven marketing is one of the most transformational changes in…

Read More Read More

Our Attention Spans Keep Shortening: How it Affects Marketing

Our Attention Spans Keep Shortening: How it Affects Marketing

Have you ever felt like your attention span is getting shorter? It’s not just you; new research has revealed that human beings are, indeed, flakier than ever before! “Social acceleration” is real, it’s being led by social networking, and it’s ruining our attention spans. That’s according to a new study from researchers at the Technical University of Denmark, which defines social acceleration as “the increasing rates of change within collective attention.” In fact, the average human attention span has shrunk…

Read More Read More

Madison Avenue Transforms with Big-Data

Madison Avenue Transforms with Big-Data

According to Media Post’s publication, Madison Avenue has been transformed by the emergence of Big Data, now it’s betting big on data to transform itself. Publicis’ $4 billion acquisition of Epsilon, on the heels of Interpublic’s $2 billion acquisition of Acxiom, and Dentsu Aegis Network’s $1.5 billion acquisition of Merkle, comes as another big agency holding company, WPP, is expected to shed part of its investment in the kind of insights that used to fuel advertising and media — primary research — vis…

Read More Read More

Dochase Click-to-Call Feature

Dochase Click-to-Call Feature

Lets talk about one of our exciting features, the Dochase Click-to-talk. Click-to-Call also known as Click-to-Talk by Dochase enable customers to call advertisers, services or subscribe by clicking an advert. With this you get direct leads. Its a type of digital communication in which a person clicks a button or text in order to be connected with product or advertiser in real-time.  So if you do not have a site or you have a site and require quick action on…

Read More Read More