Brand Safety: How Safe Can You Be?
Brand safety has been a topic of much consternation in the advertising industry. About a year ago,…
The future of Digital marketing and what it means for advertisers
Programmatic is the future of digital marketing Programmatic advertising is the use of technology for purchase and…
Does a Good product actually sell itself?
Does a good product actually sell itself? As a saying goes ” beware of popular sayings” of…
Ads.txt – What it means and the consequences that follow
Hello. It’s me. In my mini-series on programmatic advertising, i’ll like to talk a bit on some…
Programmatic Advertising : The Necessary Future for African SME’s. (4 mins read)
Hi There! I’m SaintGermain Onwukeme and let me tell you, first off programmatic advertising is a real…
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Industry Ad Spend Gain Share Over Consumer Media Spend
After years ad industry spending is beginning to gain share over the money consumers pay directly for…
Amazon Selling OTT Ads Outside Of Fire TV
Amazon is pursuing deals to start selling streaming video advertising outside of its own Fire TV ecosystem,…
Pause Ads To Roll Out Across AT&T Media
Xandr, AT&T’s ad-tech unit, officially unveiled its new pause ads and is now actively marketing the format…
How Volvo Built Brand Equity with Search
Volvo built a Marketing Mix Modeling (MMM) together with its media advertising partner, Mindshare. It is being…