Dochase: Robo-Call and IVR Feature

Dochase: Robo-Call and IVR Feature

Robocalls or VoiceSMS are phone calls with prerecorded messages. Dochase Robocalls uses personalized audio messages to simulate an actual personal phone call. Robocalls are often associated with political and telemarketing phone campaigns, but can also be used for public-service or emergency announcements. With Dochase Robocall feature, you can send voice call to numerous people at once without having to call each person; you simply record your conversation, Upload the conversation to our platform, input your recipients and send to all. After sending…

Read More Read More

Mobile-App Ads.txt

Mobile-App Ads.txt

In 2017, the Interactive Advertising Bureau (IAB) introduced an initiative called ads.txt, Authorized Digital Sellers. Ads.txt is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory. The mission of ads.txt is simple: to Increase transparency in the programmatic advertising ecosystem. The text file, posted on each domain or sub-domain owned by a publisher, indicates the only re-sellers, direct sellers or others who are authorized to represent that…

Read More Read More

Dochase – Audience Targeting

Dochase – Audience Targeting

A target audience is the intended audience or readership of a publication, advertisement, or other messages. In marketing and advertising, target audience is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Dochase audience targeting uses the perfect mix of demographic, geographic, behavioral, interest and intent based data to build your unique target audience. Audience targeting on Dochase Adx helps to filter and determine who will see your…

Read More Read More

Dochase Adx: Cross Channel Reach

Dochase Adx: Cross Channel Reach

Today, consumers are more connected than ever before. They are always checking emails, social media apps, and even interacting online via voice technology. Not only are more people online than ever before, but they’re also constantly switching between different devices to get the experience they want. According to Accenture report, 87% of consumers use a second screen device while watching TV. Google also reports that 90% of people switch between multiple devices to complete a single task. For today’s marketers, that means they need…

Read More Read More

Important Tips For Better Monetization

Important Tips For Better Monetization

There are a few tips to help publishers better monetize their inventory in 2019. It is important that as a publisher you focus on maintaining your site traffic and meet revenue goals. Also, at the same time it is important to view thing from an advertisers point of view. To truly monetize successfully, you must tr to view things from the angle of your Demand partners and remember that success depends on your ability to help them meet their KPIs….

Read More Read More

Brand Safety: How Safe Can You Be?

Brand Safety: How Safe Can You Be?

Brand safety has been a topic of much consternation in the advertising industry. About a year ago, several brands took their ads off YouTube in response to a report that The Times of London published about brand ads appearing in YouTube videos that promoted terrorism. Brand safety is the set of measures that aim to protect a brand’s image from the negative or harmful influence of inappropriate or questionable content on a publisher’s site where the ad impression is served. This could be…

Read More Read More

Dochase | Truecaller App

Dochase | Truecaller App

Dochase Adx is proud to announce to her advertisers that they can now buy Truecaller inventory directly from their dashboards. Advertisers can reach and engage the widest pool of mobile users on mobile all over the world. Truecaller was developed by True Software Scandinavia AB, a privately held company in Stockholm, Sweden. Truecaller is a mobile app developed to help find details of given telephone numbers globally, even when the user does not already have the given number in his/her phone-book. Advertisers…

Read More Read More

Dochase; Boost Your Native Advertising

Dochase; Boost Your Native Advertising

Native advertising is paid content, often well-disguised as organic content. Content promoted in this way may appear to provide value, but the overall goal is to sell a product or service. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive If an ad looks like a content rather than a regular display ad then readers may…

Read More Read More

Dochase SMS-Tagging Feature

Dochase SMS-Tagging Feature

Many advertisers have thought greatly of ways to reach more customers offline. Our phone is the most intimate form of technology we have. It is always with us, allowing you to offer the right deal to the right person at the right time. Dochase SMS-tagging is an easy way to increase communication and develop a strategy to reach more customers than you ever have before. SMS-tagging is a form of advertising that allows you to interact with your customers via text….

Read More Read More

Dochase-Display Advertising, Forms & Performance

Dochase-Display Advertising, Forms & Performance

Display advertising is one of the most popular type of online advertising that comes in several forms, including banner ads, rich media, native ads, interstitial ads and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. Display advertising can be used for re-targeting. This is when an ad served to target users who have once visited a certain website. It is aimed to re-target and encourage them to take…

Read More Read More