China’s Gaming Regs Eating Into Apple’s App Store Business
Apple’s compliance with the Chinese government’s new mobile gaming regulations is costing the company more money by…
Uncategorized
0
Google Bans Ads On COVID-19 Conspiracy Theories
Google will prevent messages about COVID-19 that contradict scientific consensus from running in ads through its platforms…
Dochase – Audience Targeting
A target audience is the intended audience or readership of a publication, advertisement, or other messages. In…
Performance-Based Marketing on Dochase Adx
We do not all read through every single advertisement we find in a magazine. We only read the…
Dochase Adx: Cross Channel Reach
Today, consumers are more connected than ever before. They are always checking emails, social media apps, and…
Coca-Cola, Others Pause Ads on Social Media Platforms
“Starting 1st of July, The Coca-Cola Company will pause paid advertising on all social media platforms globally…
CTV Ad Spend Unshaken by Covid 19
Video ad spending as a whole was largely unshaken by dramatic reductions in ad spending following the…
Disney Forms New Team for Advertising Platform
The technology group inside Disney’s Direct-to-Consumer and International division is combining ad-tech operations into a single team…
Team To Run NBCU, Sky Global Advertising Announced
NBCUniversal and Sky announce the leadership team for their One Platform Global Advertising & Partnerships initiative, which was first announced last month.…
Mobile Marketing – Reach Your Target Audience
Mobile marketing is aimed at reaching your target audiences on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS…
Connected TV Ownership on the Rise
The use of connected TV devices in U.S. homes keeps growing. Now, 80% of TV homes have…
Video Game Industry Strives in Pandemic
All video game-related revenues — software and hardware — posted the best results in more than a…