Apple’s compliance with the Chinese government’s new mobile gaming regulations is costing the company more money by…

Google will prevent messages about COVID-19 that contradict scientific consensus from running in ads through its platforms…

A target audience is the intended audience or readership of a publication, advertisement, or other messages. In…

We do not all read through every single advertisement we find in a magazine. We only read the…

Today, consumers are more connected than ever before. They are always checking emails, social media apps, and…

“Starting 1st of July, The Coca-Cola Company will pause paid advertising on all social media platforms globally…

Video ad spending as a whole was largely unshaken by dramatic reductions in ad spending following the…

The technology group inside Disney’s Direct-to-Consumer and International division is combining ad-tech operations into a single team…

NBCUniversal and Sky announce the leadership team for their One Platform Global Advertising & Partnerships initiative, which was first announced last month.…

Mobile marketing is aimed at reaching your target audiences on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS…

The use of connected TV devices in U.S. homes keeps growing. Now, 80% of TV homes have…

All video game-related revenues — software and hardware — posted the best results in more than a…