Brand Safety: How Safe Can You Be?

Brand Safety: How Safe Can You Be?

Brand safety has been a topic of much consternation in the advertising industry. About a year ago, several brands took their ads off YouTube in response to a report that The Times of London published about brand ads appearing in YouTube videos that promoted terrorism. Brand safety is the set of measures that aim to protect a brand’s image from the negative or harmful influence of inappropriate or questionable content on a publisher’s site where the ad impression is served. This could be…

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Dochase | Truecaller App

Dochase | Truecaller App

Dochase Adx is proud to announce to her advertisers that they can now buy Truecaller inventory directly from their dashboards. Advertisers can reach and engage the widest pool of mobile users on mobile all over the world. Truecaller was developed by True Software Scandinavia AB, a privately held company in Stockholm, Sweden. Truecaller is a mobile app developed to help find details of given telephone numbers globally, even when the user does not already have the given number in his/her phone-book. Advertisers…

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Dochase; Boost Your Native Advertising

Dochase; Boost Your Native Advertising

Native advertising is paid content, often well-disguised as organic content. Content promoted in this way may appear to provide value, but the overall goal is to sell a product or service. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive If an ad looks like a content rather than a regular display ad then readers may…

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Dochase SMS-Tagging Feature

Dochase SMS-Tagging Feature

Many advertisers have thought greatly of ways to reach more customers offline. Our phone is the most intimate form of technology we have. It is always with us, allowing you to offer the right deal to the right person at the right time. Dochase SMS-tagging is an easy way to increase communication and develop a strategy to reach more customers than you ever have before. SMS-tagging is a form of advertising that allows you to interact with your customers via text….

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Dochase-Display Advertising, Forms & Performance

Dochase-Display Advertising, Forms & Performance

Display advertising is one of the most popular type of online advertising that comes in several forms, including banner ads, rich media, native ads, interstitial ads and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. Display advertising can be used for re-targeting. This is when an ad served to target users who have once visited a certain website. It is aimed to re-target and encourage them to take…

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Dochase In-App Advertising

Dochase In-App Advertising

As we all know more and more people access the internet using their mobile phones. According to Mary Meeker’s report, smartphone users are now spending 89% of their total time spent on any media in mobile apps and only 11% on the mobile Web. Dochase has identified In-app advertising a an effective way to reach and engage specific mobile users without being offensive. App developers can monetize their in-app inventory to quality ads from top brands that align with the…

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Dochase Click-to-Call Feature

Dochase Click-to-Call Feature

Lets talk about one of our exciting features, the Dochase Click-to-talk. Click-to-Call also known as Click-to-Talk by Dochase enable customers to call advertisers, services or subscribe by clicking an advert. With this you get direct leads. Its a type of digital communication in which a person clicks a button or text in order to be connected with product or advertiser in real-time.  So if you do not have a site or you have a site and require quick action on…

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Dochase Ad Targeting in a GDPR World

Dochase Ad Targeting in a GDPR World

The General Data Protection Regulation (GDPR) has affected a lot of businesses and their ad targeting. Here in Dochase we have always taken users data and information seriously, so the GDPR had very little effect on us, we have updated or policies according to GDPR though and we are doing great. GDPR is an opportunity for us in the AdTech industry to add value to an open and transparent way of doing business. Most digital advertising strategies collect and store…

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Mistakes Commonly Made By Programmatic Media Buyers

Mistakes Commonly Made By Programmatic Media Buyers

Good programmatic advertising has been known to have the potential to achieve the best results for brands such as; broaden their audience to reach twice as many unique users, increasing conversions as high as 30-50% and maximizing ROI. This is hardly possible in most cases as media buyer do not leverage on this potential to achieve set advertising goals thereby hindering performance of their campaigns. The following are the most common mistakes made by programmatic media buyers;  Unclear/overambitious Campaign Goals…

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Founder Dochase Adx, to Speak at DMEXCO Conference in Germany

Founder Dochase Adx, to Speak at DMEXCO Conference in Germany

Chibuike Goodnews, founder of Dochase Adx, will be attending the 2018 DMEXCO conference. At the event, Chibuike will be speaking on the topic; Programmatic in Africa: How Programmatic technology has Defined Advertising in Africa. The conference which will be attended by key players in digital business, marketing  and innovation will take place on the 12th and 13th of September, 2018 at Koelnmesse, Cologne Germany. Dochase is the first African company to speak at the DMEXCO conference. DMEXCO is the meeting place…

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