Sizmek’s Bankruptcy: How it Affects Adtech

Sizmek’s Bankruptcy: How it Affects Adtech

Sizmek, US-based ad tech company, has filed for voluntary bankruptcy in an effort to tame its “over-leveraged balance sheet”, a situation that reflects the increasingly tough market in which ad tech firms compete. Towards the end of March, the independent company issued a press release, announcing that it had “initiated voluntary proceedings under Chapter 11 of the US Bankruptcy Code to preserve value and seek access to capital while the Company continues to review strategic alternatives”. Its bankruptcy filing show…

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Madison Avenue Transforms with Big-Data

Madison Avenue Transforms with Big-Data

According to Media Post’s publication, Madison Avenue has been transformed by the emergence of Big Data, now it’s betting big on data to transform itself. Publicis’ $4 billion acquisition of Epsilon, on the heels of Interpublic’s $2 billion acquisition of Acxiom, and Dentsu Aegis Network’s $1.5 billion acquisition of Merkle, comes as another big agency holding company, WPP, is expected to shed part of its investment in the kind of insights that used to fuel advertising and media — primary research — vis…

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Dochase Adx – Video Advertising

Dochase Adx – Video Advertising

When talking about digital video advertising, you may have heard a long list of scholarly words such as “in-stream”, “pre-roll”, “in-banner”. A digital video ad is any ad containing a video that is delivered via an internet network (3G, 4G, Fiber, xDSL, etc.) and displayed on an internet-connected device (laptop, smartphone, tablet, TV). Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet. On Dochase Adx, Ad-buyers specifically brand advertisers see…

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Location-Based Targeting on Dochase Adx

Location-Based Targeting on Dochase Adx

A greater understanding of where consumers have been, where they are, and where they’re going leads to a clearer picture of who the consumer is–revealing patterns and enabling predictions. For example, if a consumer commutes into the center of a city from a wealthy suburb every day, they can be assumed to be an affluent individual. The shops and restaurants they visit might support this assumption. Similarly, if someone visits a university campus each day and returns to a student…

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Performance-Based Marketing on Dochase Adx

Performance-Based Marketing on Dochase Adx

We do not all read through every single advertisement we find in a magazine. We only read the advertisements that catch our eyes. When a company purchases an ad in a magazine with a large readership, they’re paying for that readership, regardless of whether or not anyone actually notices the ad. But Dochase online advertising is different. You can avoid wasting thousands on ads that never convert by paying when consumers engage with your ad instead. Performance-based marketing on Dochase is…

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Brand Awareness on Dochase Adx

Brand Awareness on Dochase Adx

It does not matter how much quality your products and services have, how much you spend on advertising, or how much you post to social media, your business isn’t likely to get very far if it does not have a brand. Your brand consists of your company name, logo, offerings, and content as an experience for your audience and customers. Your brand is the aspect of businesses that consumers come to trust, that places businesses ahead of their competitors. Simply…

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Ad Fraud in the Industry

Ad Fraud in the Industry

Ad fraud has been one of the biggest problems in the Adtech industry. As time went by, the industry have found out ways to mitigate ad fraud in the past and are still working on doing more. But ad fraudsters are getting more and more sophisticated and tenacious in their ways. Ad fraud is any deliberate activity that prevents the proper delivery of ads to the right people at the right time, in the right place. Ad fraud is a…

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Dochase: Robo-Call and IVR Feature

Dochase: Robo-Call and IVR Feature

Robocalls or VoiceSMS are phone calls with prerecorded messages. Dochase Robocalls uses personalized audio messages to simulate an actual personal phone call. Robocalls are often associated with political and telemarketing phone campaigns, but can also be used for public-service or emergency announcements. With Dochase Robocall feature, you can send voice call to numerous people at once without having to call each person; you simply record your conversation, Upload the conversation to our platform, input your recipients and send to all. After sending…

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Mobile-App Ads.txt

Mobile-App Ads.txt

In 2017, the Interactive Advertising Bureau (IAB) introduced an initiative called ads.txt, Authorized Digital Sellers. Ads.txt is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory. The mission of ads.txt is simple: to Increase transparency in the programmatic advertising ecosystem. The text file, posted on each domain or sub-domain owned by a publisher, indicates the only re-sellers, direct sellers or others who are authorized to represent that…

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Dochase – Audience Targeting

Dochase – Audience Targeting

A target audience is the intended audience or readership of a publication, advertisement, or other messages. In marketing and advertising, target audience is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Dochase audience targeting uses the perfect mix of demographic, geographic, behavioral, interest and intent based data to build your unique target audience. Audience targeting on Dochase Adx helps to filter and determine who will see your…

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