Team To Run NBCU, Sky Global Advertising Announced
NBCUniversal and Sky announce the leadership team for their One Platform Global Advertising & Partnerships initiative, which was first announced last month.…
Mobile Marketing – Reach Your Target Audience
Mobile marketing is aimed at reaching your target audiences on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS…
Connected TV Ownership on the Rise
The use of connected TV devices in U.S. homes keeps growing. Now, 80% of TV homes have…
Video Game Industry Strives in Pandemic
All video game-related revenues — software and hardware — posted the best results in more than a…
Brand Safety: How Safe Can You Be?
Brand safety has been a topic of much consternation in the advertising industry. About a year ago,…
The future of Digital marketing and what it means for advertisers
Programmatic is the future of digital marketing Programmatic advertising is the use of technology for purchase and…
Does a Good product actually sell itself?
Does a good product actually sell itself? As a saying goes ” beware of popular sayings” of…
Ads.txt – What it means and the consequences that follow
Hello. It’s me. In my mini-series on programmatic advertising, i’ll like to talk a bit on some…
Programmatic Advertising : The Necessary Future for African SME’s. (4 mins read)
Hi There! I’m SaintGermain Onwukeme and let me tell you, first off programmatic advertising is a real…
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