After years ad industry spending is beginning to gain share over the money consumers pay directly for media, especially in the U.S.
Industry Ad Spend Gain Share Over Consumer Media Spend

Industry Ad Spend Gain Share Over Consumer Media Spend

After years ad industry spending is beginning to gain share over the money consumers pay directly for media, especially in the U.S. Last week, PQ Media released a report on the 2019 consumer media spending estimates, showing that they lagged advertising growth last year. But the U.S. data shows an even more pronounced shift toward ad-supported media. While the ad industry’s share of global media spending rose just one-tenth of a percentage point last year, in the U.S. it expanded 3.7%. While consumer…

Read More Read More

Social Media Ads Influence Physical-Store Purchases

Social Media Ads Influence Physical-Store Purchases

In another sign that Instagram’s e-commerce strategy is succeeding, new research shows that 45% of millennials report purchasing apparel products from brands that they first discovered on the mobile platform. The finding is included in the latest millennial survey from Roth Capital Partners, which includes responses from 2,500 U.S. consumers ages 19 to 39. Brands are finding that social channels are a great way to connect with young, mobile consumers on a personal level, according to Paul Zaffaroni, managing director…

Read More Read More

The Steep Fall in Location Data Threatens Marketing

The Steep Fall in Location Data Threatens Marketing

The amount of available background or “always-on” location data has dropped significantly since the September 2019 launch of iOS 13, as 68% of its users have opted out of sharing that data, according to Location Sciences. iOS 13 offers users a clear, simple set of location data controls, paired with reminders of their choices. Less background location data impacts audience quality, including location-derived audiences (like QSR audiences); attribution confidence for footfall-based offers; multi-touch attribution; device graphs and dynamic creative optimization, among…

Read More Read More

The Way we watch TV has evolved over the last decade

The Way we watch TV has evolved over the last decade

According to a 2019 study by Horowitz, a consumer research center, 15% of television viewers streamed on at least a weekly basis in 2010. In 2019, that number more than quadrupled to 65% of viewers, according to the study. This can be directly tied to the rise of streaming platforms such as Netflix, Hulu, Amazon Prime, and more as the world turned away from cable. Streaming services like Netflix are less expensive than cable, and the convenience of watching shows at…

Read More Read More

Solving Media Believability Crisis

Solving Media Believability Crisis

The ad industry is facing a new crisis and this one could well be an existential one because it threatens the very foundation of all advertising: media. The crisis is that, after years of disinformation, misinformation, bots, malware (and malvertising), an increasingly blurring line between what is genuine content and what is just posing as something to deceive, this new crisis threatens to undermine the very fabric of what brand marketers and consumers rely on — belief — especially as…

Read More Read More

Amazon Selling OTT Ads Outside Of Fire TV

Amazon Selling OTT Ads Outside Of Fire TV

Amazon is pursuing deals to start selling streaming video advertising outside of its own Fire TV ecosystem, on platforms such as Apple TV, Xbox, PlayStation, and Android TV, according to The Wall Street Journal. Specifically, Amazon Publisher Services is attempting to forge new relationships with TV app owners to integrate technology that would let it sell some of their ad inventory on other streaming services. Content providers including CNN, Discovery, and A&E, as well as streamers including Pluto TV and Tubi,…

Read More Read More

Pause Ads To Roll Out Across AT&T Media

Pause Ads To Roll Out Across AT&T Media

Xandr, AT&T’s ad-tech unit, officially unveiled its new pause ads and is now actively marketing the format to brands. Epix, Starz, and AT&T Mobility are among the beta partners running pause ads that have been appearing on AT&T Now and DirecTV since the fourth quarter. Plans call for rolling the format out on more AT&T-owned media platforms in the coming months, although no specifics have yet been released. Since Xandr recently opened up availability of the ads to the marketplace,…

Read More Read More

How Volvo Built Brand Equity with Search

How Volvo Built Brand Equity with Search

Volvo built a Marketing Mix Modeling (MMM) together with its media advertising partner, Mindshare. It is being used to gain effective performance. MMM, a model built by econometricians using statistical analysis tools such as multiple variant regressions, estimates the impact of Volvo’s marketing tactics, sales, and profit. For Volvo, the model includes more than 100 variables that would influence a consumer’s decision to make a purchase, such as economic data, fuel prices, unemployment rates, and weather. Through this, Volvo can…

Read More Read More

Experts in the Industry Predict 2020 Ad Trends

Experts in the Industry Predict 2020 Ad Trends

Marketers and agency reps are all over the map this year with their 2020 predictions, but one thing is certain — get ready for an unpredictable year with lots of emerging technology moving to the forefront. To demystify future trends in everything from search to programmatic and online video, Search Marketing Daily reached out to experts on their views. Matthew Mierzejewski, SVP search capability lead at Merkle In the next year, early adopters of auction-time bidding could see up to 20% improvement…

Read More Read More

Roku Acquires Dataxu DSP

Roku Acquires Dataxu DSP

Streaming media firm Roku, said last Tuesday that it has agreed to acquire Boston-based Dataxu, a video advertising platform that enables marketers to plan and buy campaigns, for $150 million in cash and stock. In Dataxu, Roku is getting an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms. The company is buying Dataxu’s proprietary device graph and data science to allow marketers to optimize business outcomes across TV, OTT, desktop, and mobile. Dataxu’s team…

Read More Read More