Understanding the basics of online advertising is less tricky than you think. But getting your display ads to work for your business might be a tough challenge. If properly done, a display ad campaign will bring you more benefits than you might think.

Display advertising is one of the most popular types of online advertising that comes in several forms, including banner ads, rich media, native ads, interstitial ads, and more. Unlike text-based ads, display advertising relies on elements such as images, audio, and video to communicate an advertising message.

For the sake of this write up we will dwell on the banner ad form of displaying advertising and how you can achieve your target objectives on Dochase adx. Banner ads consist of a static or animated image, the campaign message, and a clear call-to-action(CTA), these ads are usually given top visibility placements on our partner high-quality traffic websites.

Banner ads are mostly used to attract target audience on the internet and perform greatly for brand awareness, lead generation/ acquisition, and retargeting campaigns.

Banner Ad Sizes

Dochase banner ads come in different sizes and are used within different positions on a web page. Our partner websites have various sizes and positions from which you can choose to advertise on. It is possible to have more than one ad on a page in different sizes or positions. Finding the right size and position for your ads can be a crucial part in determining how successful they are.

How To Measure Display Ad Performance

Reach also known as impressions, is the number of people who can potentially view your advertisement online. This will be represented by the number of visitors that visit our partner sites who altogether have a reach of over 34 million people monthly.

Click-Through-Rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns. According to Doubleclick (the display advertising part of Google), overall display ad CTR is 0.05% which means out of  10,000 people that see an ad 5 of them are interested enough to click n them. Dochase has recorded an average CTR of 0.45% from historic data.

Bounce rate It is the percentage of visits in which a person leaves your website from the landing page without browsing any further. When a user bounces on a page that was advertised by a display advertisement, it indicates that the user was intrigued enough to click on the advertisement, but when they visited your site, they found that what they saw on the advertised page is not relevant to them. A high bounce rate is seen as bad but a low bounce rate is good for the ad campaign.

Conversion Rate is the number of conversions divided by the total number of visitors. If a total of 200 people visit a site and 50 people make a purchase or fill a form, then the conversion rate is 25%.

The Dochase ad platform gives you access to a live dashboard where you can monitor your campaign performance across channels, view reports and measure campaign success. You can also modify campaign settings at any given time to optimize campaign performance and achieve the required objectives.