There are a few tips to help publishers better monetize their inventory in 2019. It is important that as a publisher you focus on maintaining your site traffic and meet revenue goals. Also, at the same time it is important to view thing from an advertisers point of view.
To truly monetize successfully, you must tr to view things from the angle of your Demand partners and remember that success depends on your ability to help them meet their KPIs.
Here are a few tips to help you understand what advertisers want and how you can help achieve success.
- Brand Safety: Brand safety is the set of measures that aim to protect a brand’s image from the negative or harmful influence of inappropriate or questionable content on a publisher’s site where the ad impression is served.Advertisers are more interested in the safety of their brands first before any other thing. More than 55% of Advertisers confirmed that they will increase their budgets with Brand Safe sites (Digiday). Make sure your site content corresponds with Brand Safety requirements.
- Ad Viewability: Ad viewability is the concept of how visible ads on a website or mobile app are to users. For an ad to be considered “viewed”, at least 50% of the banner or creative must display on screen for more than one second, as defined by the Internet Advertising Bureau’s standard for what consists a viewable impression.Publishers can begin by designing their pages in such a way that the ads load with maximum viewability potential. This can either mean designing a page so the ad unit is ‘above the fold’ or is a ‘sticky’ ad unit. Sticky ad units are a type of ad that remain locked in a specific location when the user scrolls.Publishers can also make their sites mobile-friendly by using responsive templates that resize according to the device where it is being viewed. This guarantees a good user experience no matter the device (tablet, phone or desktop).
- Stay on top of the game: Find out about and update your site with Ad policies as soon as they are out. Make it easy for Demand partners to find you: double check that you are compliant with your industry’s White-lists.