Email marketing strategies have changed over the years. What worked five years ago, now no longer works. But it’s still a key player to any marketing strategy.

In fact, for the very best online marketers’ email marketing is their go-to marketing channel. Why you ask? It is because it brings in the results and delivers the best marketing ROI

Email marketing outperforms all online marketing strategies, including SEO, PPC, and content marketing!

An email marketing strategy is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers, and reach your business goals.

Here, we will share the best email marketing strategies you can use to achieve extraordinary results through email marketing.

5 strategies for better email marketing campaigns

When you follow these email marketing strategies, an email will become an important channel too!

1. Personalize your messages

When we say personalized email marketing, we don’t mean that you send an individual email to every single subscriber. Personalization means that you use customer data to create a personalized message.

Instead of “Dear valued customer”, use “Dear Steven”. A study by Experian found that personalized emails deliver 6x higher transaction rates!

2. Segment your subscribers

According to email marketers, segmentation is second on the top initiatives list, when you segment your database, your email campaigns become much more targeted to your audience.

Most marketing experts will tell you to build an email list. But what they don’t tell you is that your email list will not be as effective without proper segmentation. Email list segmentation is the process of breaking your subscribers into smaller groups based on specific criteria so that you can send them more personalized and relevant emails.

3. Send mobile friendly emails

Mobile opens account for 46 percent of all email opens. There are 3.9 billion daily email users

What is the 1st thing you do as soon as you wake up in the morning?

I’m guessing like me, you have your phone next to your pillow and the first thing you do each morning is check your phone for calls, messages, and new emails.

When you send an email to a subscriber who reads their emails on their mobile device, but the email is not optimized for that device, they will unsubscribe from your mailing list or delete your email.

4. Test copy, design and buttons

Whether you test your home page, landing pages, or email templates, testing provides us with data to make practical decisions that will improve our email marketing performance.

5. Automate email campaigns when possible

Trigger-based emails are emails that are sent out automatically based on user behavior. The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails, and ‘transactional’ emails, such as order confirmation email and email receipts.

The data behind trigger emails shows us that trigger emails perform much better than traditional email. Forrester research found that trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits!