Native advertising is paid content, often well-disguised as organic content. Content promoted in this way may appear to provide value, but the overall goal is to sell a product or service. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive
If an ad looks like a content rather than a regular display ad then readers may not know they are consuming a paid advertisement. Although native ads blends well into a page, you can still know it is a paid ad by a few features
- “Suggested Posts/videos”, “Sponsored Post/Content” or “Recommended” will be written above or below the native ad.
- Small icons on the top right, which when clicked denotes that it is a paid content;
Types of Native Ads
- In-Feeds Native ads
- Paid Search Units
- Recommendation Widget
- Promotional Listings
- In-ad (IAB Standard) with Native Element Units
- Custom / “Can’t be Contained”
Advantages of Using Native Ads
- Consumers look at native ads 53% more than display ads. Native ads create an 18% increase in purchase intent. Native ad engages a reader in the same way that an editorial would.
- Native advertising fights ad fatigue. Native ads engage the audience instead of tire them out. Readers stop paying attention to ads because they are tired of seeing so many ads, Native ads are brand exposure cloaked in editorial content. As long as the content is relevant and interesting, native advertising engages the audience.
- Consumers know that Sponsored contents are a form of advertising, but they don’t mind. In a recent study at Stanford University, researchers found that native advertising fools nobody. Consumers are well aware that they are viewing a form of advertising, however native ads still have a significant effect on purchase behavior.
Dochase can help boost your native advertising by featuring your contents on some of our large content publishers;