Dochase – Audience Targeting

Dochase – Audience Targeting

A target audience is the intended audience or readership of a publication, advertisement, or other messages. In marketing and advertising, target audience is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

Dochase audience targeting uses the perfect mix of demographic, geographic, behavioral, interest and intent based data to build your unique target audience.

Audience targeting on Dochase Adx helps to filter and determine who will see your digital ads. To determine which segments to best target your ads, you need to know who your target audience are; what they like; where they can be found; when they are available; and how best to address your message to them. There are countless ways to segment an audience and get your message in front of the right people at the right time.

Here are some of the targeting options available to you on Dochase Adx;

  • Location-Based Targeting(Geographic Targeting)

With geo-targeting, you can serve specific mobile or desktop ads based on a person’s location in real-time. Recently it is very important to reach your target audience exactly where they are. It would be ridiculous for a bakery situated in Lagos to advertise a promo sale to people living far off in Abuja or Port-Harcourt as they are most likely going to buy cake from a shop closest to them than at a discounted price in Lagos.

It is important to know where your target audience are in order for your campaign to be effective. Advertising on Dochase Adx will give you the opportunity to target your ad by geographical location. You can target your campaign based on country, state/region, U.S. DMA, or postal code.

  • Platform-Based Targeting

You can select which device platform to target; mobile or desktop. You can decide to create separate campaign for each, to enable you decide on which is best for your campaign objective.

  • Demographic Targeting

The term demographics refers to statistical information about a particular group of people. It includes: age, sex, education, income, employment status, marital status and more. Demographic marketing is nothing new – but in this age of “Big Data” more data information is available than ever before. You’ll need to zero in on the data that best represents your target audience.

  • Behavioral Targeting

Dochase has partnerships with top websites around the world that capture a wealth of data about actions visitors take while they’re poking around online – like pages they visited, videos they watched or devices they used. When you combine that first-party data with our reliable third-party data, a clearer picture of your audience starts to take shape.

From there you can segment your audience based on those past behaviors. Pinpoint the behaviors that are important to you, and then serve your ads to only those visitors.

  • Interest Targeting

If you know what topics interest your audience, it makes sense to place ads next to similar contents online. Advertising on Dochase Adx gives you access to numerous large sites, this can be literally hundreds of site sections and pages on a range of topics.

  • Target with Re-messaging

Our technology has made it possible to see anonymous data which includes; where consumers have been online and what they’ve clicked. You can see what’s happening, not the specific person who’s doing it.

This allows you to do something smart called “re-messaging.” When someone visits your website or sees your ad, you can show that person another message later, in a different location or on another site, to stay top of their mind.

You don’t have to do this all yourself, of course. Dochase Adx will help match your goals to the right content, the right data to reach the right consumers at the right time. You just have to decide how to celebrate your increased ROI when the time comes.

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