Everyone is talking about data. Whether it’s big data or small, simple or complex, freely accessible or locked up in spreadsheets, everyone is worrying about how to get their hands on it. Many companies these days are scrambling for data to help inform their decisions. Buying a data tool and building charts isn’t the right way to solve the data problem. Data access is only a part of the problem. A company needs to know where and what to aim before they…
Data-driven marketing has transformed from an innovative approach to a fundamental part of advertising and business strategy; Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding the data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts. Data-driven marketing is one of the most transformational changes in…
Have you ever felt like your attention span is getting shorter? It’s not just you; new research has revealed that human beings are, indeed, flakier than ever before! “Social acceleration” is real, it’s being led by social networking, and it’s ruining our attention spans. That’s according to a new study from researchers at the Technical University of Denmark, which defines social acceleration as “the increasing rates of change within collective attention.” In fact, the average human attention span has shrunk…
Sizmek, US-based ad tech company, has filed for voluntary bankruptcy in an effort to tame its “over-leveraged balance sheet”, a situation that reflects the increasingly tough market in which ad tech firms compete. Towards the end of March, the independent company issued a press release, announcing that it had “initiated voluntary proceedings under Chapter 11 of the US Bankruptcy Code to preserve value and seek access to capital while the Company continues to review strategic alternatives”. Its bankruptcy filing show…
According to Media Post’s publication, Madison Avenue has been transformed by the emergence of Big Data, now it’s betting big on data to transform itself. Publicis’ $4 billion acquisition of Epsilon, on the heels of Interpublic’s $2 billion acquisition of Acxiom, and Dentsu Aegis Network’s $1.5 billion acquisition of Merkle, comes as another big agency holding company, WPP, is expected to shed part of its investment in the kind of insights that used to fuel advertising and media — primary research — vis…
When talking about digital video advertising, you may have heard a long list of scholarly words such as “in-stream”, “pre-roll”, “in-banner”. A digital video ad is any ad containing a video that is delivered via an internet network (3G, 4G, Fiber, xDSL, etc.) and displayed on an internet-connected device (laptop, smartphone, tablet, TV). Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet. On Dochase Adx, Ad-buyers specifically brand advertisers see…
A greater understanding of where consumers have been, where they are, and where they’re going leads to a clearer picture of who the consumer is–revealing patterns and enabling predictions. For example, if a consumer commutes into the center of a city from a wealthy suburb every day, they can be assumed to be an affluent individual. The shops and restaurants they visit might support this assumption. Similarly, if someone visits a university campus each day and returns to a student…
We do not all read through every single advertisement we find in a magazine. We only read the advertisements that catch our eyes. When a company purchases an ad in a magazine with a large readership, they’re paying for that readership, regardless of whether or not anyone actually notices the ad. But Dochase online advertising is different. You can avoid wasting thousands on ads that never convert by paying when consumers engage with your ad instead. Performance-based marketing on Dochase is…
It does not matter how much quality your products and services have, how much you spend on advertising, or how much you post to social media, your business isn’t likely to get very far if it does not have a brand. Your brand consists of your company name, logo, offerings, and content as an experience for your audience and customers. Your brand is the aspect of businesses that consumers come to trust, that places businesses ahead of their competitors. Simply…
Ad fraud has been one of the biggest problems in the Adtech industry. As time went by, the industry have found out ways to mitigate ad fraud in the past and are still working on doing more. But ad fraudsters are getting more and more sophisticated and tenacious in their ways. Ad fraud is any deliberate activity that prevents the proper delivery of ads to the right people at the right time, in the right place. Ad fraud is a…