While COVID-19 has impacted the short- to midterm marketing spend for marketers, the long-term impact is much less certain, according to The State of Data report conducted and published by the IAB Programmatic + Data Center of Excellence and Winterberry Group. COVID-19 is likely to drive up…

Though traditional linear TV continues to fall — after an early bump up due to rising pandemic issues in March and April — one analyst believes things could get much worse. Todd Juenger, the media analyst of Bernstein Research, writes: “We believe viewership, TV advertising…

Native advertising is paid content, often well-disguised as organic content. Content promoted in this way may appear to provide value, but the overall goal is to sell a product or service. Unlike display ads or banner ads, native ads don’t really look like ads. They…

Robocalls or VoiceSMS are phone calls with prerecorded messages. Dochase Robocalls uses personalized audio messages to simulate an actual personal phone call. Robocalls are often associated with political and telemarketing phone campaigns, but can also be used for public-service or emergency announcements. With the Dochase Robocall feature,…

Apple’s compliance with the Chinese government’s new mobile gaming regulations is costing the company more money by the day. That’s according to fresh analysis from Sensor Tower, which estimates that Apple removed more than 2,500 titles from China’s App Store in the first seven days…

Google will prevent messages about COVID-19 that contradict scientific consensus from running in ads through its platforms beginning in August. The updated policy adds to a ban on content that makes harmful claims about disease prevention and unsubstantiated cures, such as content that encourages viewers…

A target audience is the intended audience or readership of a publication, advertisement, or other messages. In marketing and advertising, the target audience is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or…

We do not all read through every single advertisement we find in a magazine. We only read the advertisements that catch our eyes. When a company purchases an ad in a magazine with a large readership, they’re paying for that readership, regardless of whether or not…

Today, consumers are more connected than ever before. They are always checking emails, social media apps, and even interacting online via voice technology. Not only are more people online than ever before, but they’re also constantly switching between different devices to get the experience they want….

“Starting 1st of July, The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days,” reads a statement from Coca-Cola Company CEO James Quincey posted to the brand’s website. “We will take this time to reassess our advertising standards…