Email marketing strategies have changed over the years. What worked five years ago, now no longer works. But it’s still a key player to any marketing strategy. In fact, for the very best online marketers’ email marketing is their go-to marketing channel. Why you ask?…

A bidding model that most advertisers know little about and is trending, CPL. Advertising on Dochase guarantees direct communication between an advertiser and his/her current and potential customers through CPL – “Lead Generation”. CPL is short for Cost per Lead, which could also be known…

Many businesses today are heavily dependent on Lead Generation as it generates traffic to their websites where they can convert leads into paying customers, they therefore seek new strategies to generate quality leads. In this blog post, we will reveal our newest innovation which will…

Brand awareness is one of the most important aspects of running your business and B2B brand awareness can be a real challenge, especially when you consider that most of the existing literature about branding focuses on B2C marketing. While brand awareness is measurable, it’s not…

One way Dochase is driving engagement and cutting through the noise is with gamification Ads. This option helps to promote brands while creating a fun experience for their customers. Mobile and desktop internet users are exposed to dozens of brand messages every day. Not only…

Internet users whether on websites or mobile apps have now found static online advertising to be obnoxious, publishers are also looking for more ads to monetize their traffic, thereby putting the internet user in the awkward position to struggle between browsing through a website or…

Understanding the basics of online advertising is less tricky than you think. But getting your display ads to work for your business might be a tough challenge. If properly done, a display ad campaign will bring you more benefits than you might think. Display advertising…

As a brand, small or big, your company has various marketing and branding needs from driving top of mind awareness, sales, converting more customers, app installations, generating quality leads to controlling the largest share of your industry’s market. In the process of achieving all your…

While COVID-19 has impacted the short- to midterm marketing spend for marketers, the long-term impact is much less certain, according to The State of Data report conducted and published by the IAB Programmatic + Data Center of Excellence and Winterberry Group. COVID-19 is likely to drive up…

Though traditional linear TV continues to fall — after an early bump up due to rising pandemic issues in March and April — one analyst believes things could get much worse. Todd Juenger, the media analyst of Bernstein Research, writes: “We believe viewership, TV advertising…