As we all know more and more people access the internet using their mobile phones. According to Mary Meeker’s report, smartphone users are now spending 89% of their total time spent on any media in mobile apps and only 11% on the mobile Web. Dochase has identified In-app advertising a an effective way to reach and engage specific mobile users without being offensive. App developers can monetize their in-app inventory to quality ads from top brands that align with the…
Lets talk about one of our exciting features, the Dochase Click-to-talk. Click-to-Call also known as Click-to-Talk by Dochase enable customers to call advertisers, services or subscribe by clicking an advert. With this you get direct leads. Its a type of digital communication in which a person clicks a button or text in order to be connected with product or advertiser in real-time. So if you do not have a site or you have a site and require quick action on…
The General Data Protection Regulation (GDPR) has affected a lot of businesses and their ad targeting. Here in Dochase we have always taken users data and information seriously, so the GDPR had very little effect on us, we have updated or policies according to GDPR though and we are doing great. GDPR is an opportunity for us in the AdTech industry to add value to an open and transparent way of doing business. Most digital advertising strategies collect and store…
Good programmatic advertising has been known to have the potential to achieve the best results for brands such as; broaden their audience to reach twice as many unique users, increasing conversions as high as 30-50% and maximizing ROI. This is hardly possible in most cases as media buyer do not leverage on this potential to achieve set advertising goals thereby hindering performance of their campaigns. The following are the most common mistakes made by programmatic media buyers; Unclear/overambitious Campaign Goals…
Chibuike Goodnews, founder of Dochase Adx, will be attending the 2018 DMEXCO conference. At the event, Chibuike will be speaking on the topic; Programmatic in Africa: How Programmatic technology has Defined Advertising in Africa. The conference which will be attended by key players in digital business, marketing and innovation will take place on the 12th and 13th of September, 2018 at Koelnmesse, Cologne Germany. Dochase is the first African company to speak at the DMEXCO conference. DMEXCO is the meeting place…
As with any new industry-wide development, ads.txt will take time to reach its full potential – which will require mass adoption-but some publishers and advertisers still do not understand the processes and benefits, so I have decided to write about it and let you know all there is to know about ads.txt. Last year, the Interactive Advertising Bureau (IAB) introduced an initiative called ads.txt, Authorized Digital Sellers. Ads.txt is a simple, flexible and secure method that publishers and distributors can use…
Within the short period of establishment Dochase Adx has recorded a significant growth rate in the Adtech industry, from building technologies to becoming partners and taking member seats with the Tech Giants of the world. Dochase Adx once again has partnered with the Google Doubleclick Ad Exchange. With this partnership, Dochase has access to top publishers and advertisers in the world added to their pool of direct buyers and sellers of web and in app inventory. Dochase now has reach…
Dochase has been admitted into the membership of IAB Tech Lab. IAB (Interactive Advertising Bureau) is the umbrella body that governs internet Advertising globally. Other members of the group include Google, Appnexus, Criteo, Yahoo, Spotify and other advertising technologies. Here is a list of member companies: https://iabtechlab.com/about-the-iab-tech-lab/iab-tech-lab-members/ Africa rising; Dochase is a digital cross platform (programmatic) internet Marketing technology for emerging markets . We connect brands and agencies to their right customers on Mobile and desktop internet using science, data, analytics and…
Dochase Adx introduces another first, the Dochase Social. A new way to help small medium scale businesses and individuals influence market and trends on social media. The Dochase social is for small businesses, social media influencers, businesses that do not have a website but have Instagram account, Twitter handle. Leveraging on the Dochase data and technology, individuals with small businesses will be able to grow their influence on social media, increase Instagram followers, twitter followers, advertise on Facebook, and engage customers….
A bidding model that most advertisers know little about and is trending, CPL. Advertising on Dochase guarantees direct communication between an advertiser and his/her Current and potential customers through CPL – “Lead Generation”. CPL is a short for Cost per Lead, which could also be known as ‘’Lead Generation’’. Cost per Lead is a bidding model where advertisers pay for certain information of current and potential customers that are interested in the advertisers’ product and services. This information could…