Build Engagement and Drive ROI using Gamification Ads
One way Dochase is driving engagement and cutting through the noise is with gamification Ads. This option helps to promote brands while creating a fun experience for their customers.
Mobile and desktop internet users are exposed to dozens of brand messages every day. Not only is a brand up against competitors in the industry, but they are also vying for customer attention against every other company. Marketers and business owners need to create content that stands out if they want to hold the interest of potential customers.
Gamification Advertising is the process of rewarding consumers for their actions through game thinking and prizes. Gamification advertising is the process of adding game elements to traditional marketing techniques.
Dochase Gamification Ads are being used to create better engagement across a variety of business areas. By engaging more customers through games, companies can quickly and effectively increase their ROI. And that’s a win-win for everyone involved.
These games could be in form of quizzes, contests, and challenges to get audiences involved. Gamification taps into the competitive nature of audiences. Winning makes people feel good, and they’re more likely to engage with a brand if they have a chance of winning something.
From spinning a wheel outside of a store for a chance to win a keychain to submitting a witty comment on social media in hopes of winning a free meal, the potential rewards of winning outweigh any inconvenience and effort of participating.
Here are the benefits of using gamification ads in your digital marketing strategy:
Games bring fun, entertainment, and enjoyment to users. Whether it be to pass the time or as a form of escapism, games are a form of entertainment that speaks to the very fabric of humanity. We, as social creatures, are deeply driven to adventure, achievement, and triumph. All of which can be reached within the safety and accessibility of a game. In short, games allow people to have fun, and fun is marketable.
Customer engagement is the key driver for building brand awareness, retaining customers, and gaining more business from them. Increased customer engagement is one of the major benefits of gamification. It provides a medium to directly interact with your existing and potential customers. The tasks created by businesses should often focus on increasing customer participation in order to drive more user engagement. Gamification helps you in increasing the frequency of visits, time spent per visit, and helps you in making your content more visible to your visitors. All these factors will lead to increased customer engagement and hence increased conversion rate.
Capturing Powerful Customer Data
One of the greatest benefits of gamification is the ability to capture customer data and generate useful insights about your target audience and the performance of your digital marketing campaigns and ads. You can monitor customer behavior, collect contact details, access performance metrics, and more.
These days most people own multiple devices that all have access to the internet, social media, and apps. Wherever these elements can be found, games can be implemented. Whether it be mobile phones, tablets, laptops, or desktop computers, games can be formatted and converted to fit each platform, making the reach of a Gamification campaign unlimited.
Influencing The Buyer Decision
Gamification induces fun into the everyday action tasks that would normally sound mundane for your users. Over a period of time, Gamification can help in influencing actions and purchasing decisions. The influence can be twofold; one, through content and second, through providing incentives for selected few. The businesses can publish relevant content for the users by motivating them to take actions they desire. Also, by providing incentives in the form of discounts for users who have completed a set of tasks, businesses can influence the purchase decisions of their users.
The psychology behind Gamified Marketing is relatively simple; when customers play a game and earn a reward for their accomplishments it creates a positive emotion that can be linked directly to the brand in question.
The qualities of ‘Fun’ and ‘Engaging’ associated with games can help to create a positive outlook towards the brand associated with the game. Giving users an outlet to feel accomplishment and earn rewards, thus, reflecting well on any and all related parties.
Even consumers feeling in control when they play a game bodes well for brands. Having the choice to be a participant in an activity as opposed to a video, which can leave consumers feeling somewhat held against their will, can go a long way in users having positive association towards a brand.
Most users do no associate games with brand marketing, allowing for most users to unconsciously be receptive to strategically placed branding.
This process of marketing can influence buyer behavior; the next time a consumer finds themselves shopping for a product associated with the brand in the marketing campaign, they are more likely to purchase the marketed brand due to brand recall.
Much like brand awareness, games disarm users from their aversion to marketing in order to inform them of new products and services from a company. The repetitious play in a campaign with branded imagery allows for users to unconsciously gain an understanding of what the associated brand is attempting to inform them of, whether that be a new product or service.
The ever-growing use of AdBlocker software has created billions of dollars in lost revenue for traditional banner and video advertisements across all devices. Gamification does not fall victim to this statistic whatsoever as an HTML game does not fall within the detectable Ad format of traditional advertising.
This means games have a greater chance than banner and video ads of even being acknowledged to exist in the first place.
Gamification is not necessarily building an app for your business. It is a process of inducing a sense of competitiveness and fun into the something you currently have. It might be creating a fun story which demonstrates various uses of your product or embedding the features of your service. Businesses can use gamification to build and sustain interactions with their customers and provide meaningful content to help your customers recognize the value of your products or services.