Author: Chinelo Anigwe

Roku Acquires Dataxu DSP

Streaming media firm Roku, said last Tuesday that it has agreed to acquire Boston-based Dataxu, a video advertising platform that enables marketers to plan and buy campaigns, for $150 million in cash and stock. In Dataxu, Roku is getting an automated bidding and self-serve software…

Local TV Plan To Use Impressions for Measurement

Recently, we have heard broadcast groups – including NBC, CBS, ABC, Hearst, Graham, and Gray announce that they will move away from ratings and begin using impressions, as their basis for measurement and selling. This fundamental change, championed in part by TVB (the Television Bureau of Advertising)…

TV Content Download on Mobile Devices

Downloading TV content on mobile devices by consumers when they are unable to stream TV content is on the rise. These days, one can hardly miss out on their favourite TV shows when they are out of the house, more than half of all video streaming…

Media Agency-Advertiser Relationship

A new ID Comms report finds that the media agency-advertiser relationship is worse than it was two years ago. And it wasn’t so terrific back then either. Client-side media and marketing professionals are more likely to view media as a cost-center to their businesses and…

Dochase Real-Time Data Reporting

Real-time data and real-time marketing are essential to thrive in today’s market. The benefits of Dochase real-time marketing and real-time data are too vast to be ignored. Customers demand the kind of customized, responsive experiences only real-time data can provide. This kind of data is…

EXPLORING DOCHASE ADVERTISING DSP

Often times, advertisers and agencies do not see the results they aimed for at the end of a campaign, it is for this purpose that Dochase advertising DSP provides the technology that allows brands/advertisers and agencies run performance-based campaign which always result in increased ROI…

Unsold Ad Inventory at Discounted Rates

Most small brands and advertisers do not understand what Remnant or Unsold advertising inventory mean and the benefits that comes with buying such inventory. It is for this reason that we have this article to help you better understand the concept and benefit of buying…

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