Team To Run NBCU, Sky Global Advertising Announced
NBCUniversal and Sky announce the leadership team for their One Platform Global Advertising & Partnerships initiative, which was first announced last month. KC Sullivan, who was formerly president and managing director of CNBC International, becomes president and managing director of global advertising and partnerships for One Platform. Under Sullivan, Andrew Mortimer…
Mobile Marketing – Reach Your Target Audience
Mobile marketing is aimed at reaching your target audiences on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Dochase Mobile Marketing enables advertisers to buy, manage, and place ads directly on your prospects user’s mobile phone; this mode of marketing does not require…
Connected TV Ownership on the Rise
The use of connected TV devices in U.S. homes keeps growing. Now, 80% of TV homes have at least one connected TV device, according to Leichtman Research Group. The mean ownership is 4.1 CTV devices per CTV household, translating into approximately 400 million CTVs currently…
Video Game Industry Strives in Pandemic
All video game-related revenues — software and hardware — posted the best results in more than a decade, with the stay-at-home lockdown remaining a major factor in the sector’s rise in the second quarter. The global video game industry is thriving, despite the widespread economic disruption…
Brand Safety: How Safe Can You Be?
Brand safety has been a topic of much consternation in the advertising industry. About a year ago, several brands took their ads off YouTube in response to a report that The Times of London published about brand ads appearing in YouTube videos that promoted terrorism….
Industry Ad Spend Gain Share Over Consumer Media Spend
After years ad industry spending is beginning to gain share over the money consumers pay directly for media, especially in the U.S. Last week, PQ Media released a report on the 2019 consumer media spending estimates, showing that they lagged advertising growth last year. But the U.S. data…
Amazon Selling OTT Ads Outside Of Fire TV
Amazon is pursuing deals to start selling streaming video advertising outside of its own Fire TV ecosystem, on platforms such as Apple TV, Xbox, PlayStation, and Android TV, according to The Wall Street Journal. Specifically, Amazon Publisher Services is attempting to forge new relationships with TV…
Pause Ads To Roll Out Across AT&T Media
Xandr, AT&T’s ad-tech unit, officially unveiled its new pause ads and is now actively marketing the format to brands. Epix, Starz, and AT&T Mobility are among the beta partners running pause ads that have been appearing on AT&T Now and DirecTV since the fourth quarter….
How Volvo Built Brand Equity with Search
Volvo built a Marketing Mix Modeling (MMM) together with its media advertising partner, Mindshare. It is being used to gain effective performance. MMM, a model built by econometricians using statistical analysis tools such as multiple variant regressions, estimates the impact of Volvo’s marketing tactics, sales,…
Experts in the Industry Predict 2020 Ad Trends
Marketers and agency reps are all over the map this year with their 2020 predictions, but one thing is certain — get ready for an unpredictable year with lots of emerging technology moving to the forefront. To demystify future trends in everything from search to…