Author: Chinelo Anigwe

Amazon Selling OTT Ads Outside Of Fire TV

Amazon is pursuing deals to start selling streaming video advertising outside of its own Fire TV ecosystem, on platforms such as Apple TV, Xbox, PlayStation, and Android TV, according to The Wall Street Journal. Specifically, Amazon Publisher Services is attempting to forge new relationships with TV…

Pause Ads To Roll Out Across AT&T Media

Xandr, AT&T’s ad-tech unit, officially unveiled its new pause ads and is now actively marketing the format to brands. Epix, Starz, and AT&T Mobility are among the beta partners running pause ads that have been appearing on AT&T Now and DirecTV since the fourth quarter….

How Volvo Built Brand Equity with Search

Volvo built a Marketing Mix Modeling (MMM) together with its media advertising partner, Mindshare. It is being used to gain effective performance. MMM, a model built by econometricians using statistical analysis tools such as multiple variant regressions, estimates the impact of Volvo’s marketing tactics, sales,…

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