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Author: Chinelo Anigwe

Branded Content: What You Need To Know

Branded Content: What You Need To Know

You are probably thinking, “Branded content sounds great and all, but how does it differ from content marketing?” The truth is that the two concepts are often connected. Like content marketing, branded content can include everything from podcasts, to articles, video, and even in-person events. However, it’s not advertising in the way most people would think about it. It doesn’t include talking about product or drawing attention to a specific service. Branded content is more of a customer-focused type of content…

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Amazon Acquires Sizmek Ad Server

Amazon Acquires Sizmek Ad Server

Amazon announced on Friday, 31st of May 2019, that the company has acquired Sizmek Ad server. Although terms of the deal were not disclosed, one company that was also bidding on Sizmek’s ad server believes the Sizmek was seeking about $30 million for its ad serving tech. Sizmek filed for bankruptcy on March 29, leaving its ad server, demand side platform and data management platform up for grabs. Sizmek was looking to capture between $50 million to $60 million for…

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Steps to Choosing the Right Analytics Tools

Steps to Choosing the Right Analytics Tools

The data analytics marketplace can at times look like an obstacle course. With so many vendors claiming to have the right tool for the right problem — which is nearly every problem — it can get noisy and confusing. So how can you choose the right option without worrying that you’ve just spent a ton of time and money on a solution that won’t get the job done? Below are some strategies for when you move to the next phase:…

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Understand Your Data

Understand Your Data

Everyone is talking about data. Whether it’s big data or small, simple or complex, freely accessible or locked up in spreadsheets, everyone is worrying about how to get their hands on it. Many companies these days are scrambling for data to help inform their decisions. Buying a data tool and building charts isn’t the right way to solve the data problem. Data access is only a part of the problem. A company needs to know where and what to aim before they…

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Data-Driven Marketing

Data-Driven Marketing

Data-driven marketing has transformed from an innovative approach to a fundamental part of advertising and business strategy; Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors. This involves understanding the data you already have, the data you can get, and how to organize, analyze, and apply that data to better marketing efforts. Data-driven marketing is one of the most transformational changes in…

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Our Attention Spans Keep Shortening: How it Affects Marketing

Our Attention Spans Keep Shortening: How it Affects Marketing

Have you ever felt like your attention span is getting shorter? It’s not just you; new research has revealed that human beings are, indeed, flakier than ever before! “Social acceleration” is real, it’s being led by social networking, and it’s ruining our attention spans. That’s according to a new study from researchers at the Technical University of Denmark, which defines social acceleration as “the increasing rates of change within collective attention.” In fact, the average human attention span has shrunk…

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Sizmek’s Bankruptcy: How it Affects Adtech

Sizmek’s Bankruptcy: How it Affects Adtech

Sizmek, US-based ad tech company, has filed for voluntary bankruptcy in an effort to tame its “over-leveraged balance sheet”, a situation that reflects the increasingly tough market in which ad tech firms compete. Towards the end of March, the independent company issued a press release, announcing that it had “initiated voluntary proceedings under Chapter 11 of the US Bankruptcy Code to preserve value and seek access to capital while the Company continues to review strategic alternatives”. Its bankruptcy filing show…

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Madison Avenue Transforms with Big-Data

Madison Avenue Transforms with Big-Data

According to Media Post’s publication, Madison Avenue has been transformed by the emergence of Big Data, now it’s betting big on data to transform itself. Publicis’ $4 billion acquisition of Epsilon, on the heels of Interpublic’s $2 billion acquisition of Acxiom, and Dentsu Aegis Network’s $1.5 billion acquisition of Merkle, comes as another big agency holding company, WPP, is expected to shed part of its investment in the kind of insights that used to fuel advertising and media — primary research — vis…

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Dochase Adx – Video Advertising

Dochase Adx – Video Advertising

When talking about digital video advertising, you may have heard a long list of scholarly words such as “in-stream”, “pre-roll”, “in-banner”. A digital video ad is any ad containing a video that is delivered via an internet network (3G, 4G, Fiber, xDSL, etc.) and displayed on an internet-connected device (laptop, smartphone, tablet, TV). Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet. On Dochase Adx, Ad-buyers specifically brand advertisers see…

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Location-Based Targeting on Dochase Adx

Location-Based Targeting on Dochase Adx

A greater understanding of where consumers have been, where they are, and where they’re going leads to a clearer picture of who the consumer is–revealing patterns and enabling predictions. For example, if a consumer commutes into the center of a city from a wealthy suburb every day, they can be assumed to be an affluent individual. The shops and restaurants they visit might support this assumption. Similarly, if someone visits a university campus each day and returns to a student…

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