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Author: SaintGermain Onwukeme

Dochase Leads Programmatic advertising
The future of Digital marketing and what it means for advertisers

The future of Digital marketing and what it means for advertisers

Programmatic is the future of digital marketing Programmatic advertising is the use of technology for purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement, and optimization of media inventory via a bidding system. Programmatic will change the digital marketing landscape Some years back , programmatic was viewed as a set of technologies used for monetizing space in a web space (inventory). Now in its adolescence, programmatic makes up more…

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Does a Good product actually sell itself?

Does a Good product actually sell itself?

Does a good product actually sell itself? As a saying goes ” beware of popular sayings” of which the one being put in the spotlight is “A good product sells itself”. Does it? In my opinion, how would one know it’s good if it’s not sold already? And also what makes it a good product? All these questions are basically advertising questions. For the most part everyone or most people don’t want to worry about constantly wanting to advertise their…

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Ads.txt – What it means and the consequences that follow

Ads.txt – What it means and the consequences that follow

Hello. It’s me. In my mini-series on programmatic advertising, i’ll like to talk a bit on some thing that can become a lot more in advertising which is ads.txt. So far the most of the publishers haven’t found the reason to be concerned on it. So what’s it about? Ads.txt is a simple text file which states the advertiser partners a publisher/website has. Basically what it does is it sort of creates an “authorized dealer” of their traffic/product thereby fighting…

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Programmatic Advertising : The Necessary Future for African SME’s. (4 mins read)

Programmatic Advertising : The Necessary Future for African SME’s. (4 mins read)

Hi There! I’m SaintGermain Onwukeme and let me tell you, first off programmatic advertising is a real buzz kill for most people. I can’t put my finger on it but i guess the name programmatic sends the nerd signals to the brain and it takes the flight option. In a nutshell programmatic advertising is using technology to target the right ads to the right customers. I remember once seeing a bet365 ad online on livescores website sometime in 2010 and…

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