Programmatic is the future of digital marketing Programmatic advertising is the use of technology for purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement, and optimization of media inventory via a bidding system. Programmatic…

Does a good product actually sell itself? As a saying goes ” beware of popular sayings” of which the one being put in the spotlight is “A good product sells itself”. Does it? In my opinion, how would one know it’s good if it’s not…

Hello. It’s me. In my mini-series on programmatic advertising, i’ll like to talk a bit on some thing that can become a lot more in advertising which is ads.txt. So far the most of the publishers haven’t found the reason to be concerned on it….

Hi There! I’m SaintGermain Onwukeme and let me tell you, first off programmatic advertising is a real buzz kill for most people. I can’t put my finger on it but i guess the name programmatic sends the nerd signals to the brain and it takes…