IAB: The Impact COVID Has On Data Spending
While COVID-19 has impacted the short- to midterm marketing spend for marketers, the long-term impact is much less certain,…
TV Not Likely to Recover Its Pre-Pandemic Viewership
Though traditional linear TV continues to fall — after an early bump up due to rising pandemic…
Dochase; Boost Your Native Advertising
Native advertising is paid content, often well-disguised as organic content. Content promoted in this way may appear…
Dochase: Robo-Call and IVR Feature
Robocalls or VoiceSMS are phone calls with prerecorded messages. Dochase Robocalls uses personalized audio messages to simulate an actual…
China’s Gaming Regs Eating Into Apple’s App Store Business
Apple’s compliance with the Chinese government’s new mobile gaming regulations is costing the company more money by…
Google Bans Ads On COVID-19 Conspiracy Theories
Google will prevent messages about COVID-19 that contradict scientific consensus from running in ads through its platforms…
Dochase – Audience Targeting
A target audience is the intended audience or readership of a publication, advertisement, or other messages. In…
Performance-Based Marketing on Dochase Adx
We do not all read through every single advertisement we find in a magazine. We only read the…
Dochase Adx: Cross Channel Reach
Today, consumers are more connected than ever before. They are always checking emails, social media apps, and…
Coca-Cola, Others Pause Ads on Social Media Platforms
“Starting 1st of July, The Coca-Cola Company will pause paid advertising on all social media platforms globally…
CTV Ad Spend Unshaken by Covid 19
Video ad spending as a whole was largely unshaken by dramatic reductions in ad spending following the…
Disney Forms New Team for Advertising Platform
The technology group inside Disney’s Direct-to-Consumer and International division is combining ad-tech operations into a single team…