Internet Showing Strain, Despite Streamers’ Bit-Throttling Moves

Internet Showing Strain, Despite Streamers’ Bit-Throttling Moves

Despite recently initiated efforts by major platforms to throttle back their use of the internet’s bandwidth during the surging use driven by the coronavirus pandemic, the internet is showing growing signs of strain. Potential shutdowns or compromised net service are of grave concern to governments and healthcare professionals around the world, of course. On Wednesday, some Netflix customers in the U.S. and Europe reported an inability to use the service through its website — a problem that, according to a Netflix statement, was resolved…

Read More Read More

Social Media, Local TV News Are Top COVID-19 Information Sources

Social Media, Local TV News Are Top COVID-19 Information Sources

Social media —  just ahead of local TV news — is the place U.S. consumers are turning to for local information on COVID-19, according to a survey from Magid — however, trust issues remain. The consumer researcher says social media — which includes Facebook, Twitter — pulled in 34% number; local TV newscasts, 33%; with national newscasts (ABC, NBC, CBS), 28%. National cable TV networks (CNN, Fox News Channel, and MSNBC) are at 20%. Results hear tally multiple overall mentions…

Read More Read More

Reach Target Audience Amidst Covid-19 Crisis

Reach Target Audience Amidst Covid-19 Crisis

In order to slow down the spread of the Corona Virus is Nigeria, some of our big cities have been instructed to stay home and companies have instructed their staff to work from home, this has drastically altered every aspect of our daily lives. As a brand, you still want to have Top of Mind Awareness and keep/grow your market share. With is in mind Dochase Adx would like to educate you on where to find your target audience in…

Read More Read More

Netflix Starts $100-Million Relief Fund For Out-Of-Work Film

Netflix Starts $100-Million Relief Fund For Out-Of-Work Film

Netflix has created a $100-million fund to support film and TV cast and production staff out of work due to production shutdowns around the world. Netflix — one of the largest original entertainment producers —has had to shut down production on “Stranger Things” and many other titles, leaving hundreds of thousands of cast and crew around the world without employment. In a blog post, Netflix Chief Content Officer Ted Sarandos noted that many of the workers are electricians, carpenters, and drivers…

Read More Read More

FuboTV Agrees To Merge With FaceBank Group

FuboTV Agrees To Merge With FaceBank Group

Live sports-oriented vMVPD FuboTV and FaceBank Group agreed to a merger in which FuboTV will become a wholly-owned subsidiary of FaceBank. FaceBank will be rebranded FuboTV Inc., and FuboTV CEO David Gandler will become the new entity’s CEO. The deal’s financial terms were not disclosed. FaceBank Group develops computer-generated “hyper-realistic digital humans” for use in entertainment and sports media and display technologies, including live entertainment, virtual reality, augmented reality, mobile, interactive, and artificial intelligence applications. The merger will enable combining…

Read More Read More

TV Groups Like Disney Seen Losing 3-8% In Ad Sales Due To Coronavirus

TV Groups Like Disney Seen Losing 3-8% In Ad Sales Due To Coronavirus

TV network groups such as Walt Disney could lose 3% to 8% in advertising revenue from the second quarter this year through early next year, according to one analyst, due to Coronavirus concerns. In writing about Disney, Todd Juenger, media analyst at Bernstein Research, wrote: “The bad news is we expect COVID-19 to cause dislocation to advertising demand. This will be driven by a number of factors including supply chain/inability to satisfy demand (think: tech, apparel), and demand suppression for…

Read More Read More

Xandr Invest Making Linear TV Buys Available Across Television Networks

Xandr Invest Making Linear TV Buys Available Across Television Networks

In another advance in enabling buying advertising across networks using a common audience definition, Disney and AMC Networks, as well as AT&T’s WarnerMedia, are making their linear television inventory available through Xandr Invest, the programmatic buying platform of Xandr, AT&T’s advanced advertising unit. Starting next month — through an open beta in time for the upfronts — buyers will be able to use Xandr Invest to access the networks’ linear private marketplaces (PMPs), which are hosted on linear supply-side platform…

Read More Read More

Dynamic Yield Bridges Online And Offline Purchase Data

Dynamic Yield Bridges Online And Offline Purchase Data

Dynamic Yield, which uses artificial intelligence to power personalization, on Wednesday announced the launch of an Identified Offline Purchase Data Ingestion feature that allows brands to import lists of offline purchases that take place in physical stores. The technology, available in the company’s Data Loader feature, matches the records with online identities to enable brands to run personalized campaigns based on offline purchases. It brings offline data online to improve targeting and the quality of recommendations, providing consumers with a…

Read More Read More

Apple Authorizes Push Notification Ads

Apple Authorizes Push Notification Ads

Opening a new avenue for advertisers, Apple has decided to let them target mobile users via push notification. This is a big change for Apple, which has historically shunned the use of push notifications for marketing purposes. Yet the tech titan isn’t giving advertisers free rein. “Push notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in to receive them,” according to new App Store guidelines. Going forward, Apple will expect developers to…

Read More Read More

Study Finds 764M Devices Blocked Ads In Q4

Study Finds 764M Devices Blocked Ads In Q4

Some 764 million devices — mobile and desktop — globally ran adblockers during the fourth quarter of 2019, according to a study released last Thursday, a day after the Coalition for Better Ads announced standards aimed at the short-form video for desktop, mobile web, and in-app environments. Last week, the Coalition for Better Ads announced standards focused on short-form videos such as mid-roll ads, pre-roll ads or pods longer than 31 seconds that cannot be skipped in the first five…

Read More Read More