Amazon Selling OTT Ads Outside Of Fire TV

Amazon Selling OTT Ads Outside Of Fire TV

Amazon is pursuing deals to start selling streaming video advertising outside of its own Fire TV ecosystem, on platforms such as Apple TV, Xbox, PlayStation, and Android TV, according to The Wall Street Journal. Specifically, Amazon Publisher Services is attempting to forge new relationships with TV app owners to integrate technology that would let it sell some of their ad inventory on other streaming services. Content providers including CNN, Discovery, and A&E, as well as streamers including Pluto TV and Tubi,…

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Pause Ads To Roll Out Across AT&T Media

Pause Ads To Roll Out Across AT&T Media

Xandr, AT&T’s ad-tech unit, officially unveiled its new pause ads and is now actively marketing the format to brands. Epix, Starz, and AT&T Mobility are among the beta partners running pause ads that have been appearing on AT&T Now and DirecTV since the fourth quarter. Plans call for rolling the format out on more AT&T-owned media platforms in the coming months, although no specifics have yet been released. Since Xandr recently opened up availability of the ads to the marketplace,…

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How Volvo Built Brand Equity with Search

How Volvo Built Brand Equity with Search

Volvo built a Marketing Mix Modeling (MMM) together with its media advertising partner, Mindshare. It is being used to gain effective performance. MMM, a model built by econometricians using statistical analysis tools such as multiple variant regressions, estimates the impact of Volvo’s marketing tactics, sales, and profit. For Volvo, the model includes more than 100 variables that would influence a consumer’s decision to make a purchase, such as economic data, fuel prices, unemployment rates, and weather. Through this, Volvo can…

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Experts in the Industry Predict 2020 Ad Trends

Experts in the Industry Predict 2020 Ad Trends

Marketers and agency reps are all over the map this year with their 2020 predictions, but one thing is certain — get ready for an unpredictable year with lots of emerging technology moving to the forefront. To demystify future trends in everything from search to programmatic and online video, Search Marketing Daily reached out to experts on their views. Matthew Mierzejewski, SVP search capability lead at Merkle In the next year, early adopters of auction-time bidding could see up to 20% improvement…

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Roku Acquires Dataxu DSP

Roku Acquires Dataxu DSP

Streaming media firm Roku, said last Tuesday that it has agreed to acquire Boston-based Dataxu, a video advertising platform that enables marketers to plan and buy campaigns, for $150 million in cash and stock. In Dataxu, Roku is getting an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms. The company is buying Dataxu’s proprietary device graph and data science to allow marketers to optimize business outcomes across TV, OTT, desktop, and mobile. Dataxu’s team…

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Local TV Plan To Use Impressions for Measurement

Local TV Plan To Use Impressions for Measurement

Recently, we have heard broadcast groups – including NBC, CBS, ABC, Hearst, Graham, and Gray announce that they will move away from ratings and begin using impressions, as their basis for measurement and selling. This fundamental change, championed in part by TVB (the Television Bureau of Advertising) and their Local TV Impressions Campaign, reflects the industry’s need to capture and measure the ever-evolving behavior of viewers who consume content across platforms and devices. The traditional approach of using ratings to measure a…

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TV Content Download on Mobile Devices

TV Content Download on Mobile Devices

Downloading TV content on mobile devices by consumers when they are unable to stream TV content is on the rise. These days, one can hardly miss out on their favourite TV shows when they are out of the house, more than half of all video streaming comes from a mobile device. In the US, consumers spent 90% of their mobile time in apps According to Penthera, the company that provides download technology for CBS All Access, Fox, Starz, Showtime, HBO Europe…

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IAB Tech Lab Release Proposal for Enhanced Accountability

IAB Tech Lab Release Proposal for Enhanced Accountability

The IAB Tech Lab on Thursday released a proposal for enhanced accountability to change the way ad companies track consumers online. In the world envisioned by the IAB Tech Lab, ad companies would move from a system that relies on cookies to one that relies on “identifiers” provided by browser developers. The IAB Tech Lab and self-regulatory group Network Advertising Initiative say in a new 13-page proposal that a single identifier would speed up the web by “supplanting thousands of proprietary cookie-based…

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Media Agency-Advertiser Relationship

Media Agency-Advertiser Relationship

A new ID Comms report finds that the media agency-advertiser relationship is worse than it was two years ago. And it wasn’t so terrific back then either. Client-side media and marketing professionals are more likely to view media as a cost-center to their businesses and a “complex headache,” rather than as an investment for growth, per the report. They are also more likely to view their media agency as a commodity supplier and not a strategic partner. And clients dealing…

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Digital Out-of-Home Advertising Trends

Digital Out-of-Home Advertising Trends

As human beings, we spend a good portion of our day out of the home. As we go from place to place we are exposed to all manner of media, much of it now of the digital variety. In fact, on average we interact with digital out-of-home media (DOOH) for about 14 minutes each week. Consumers are looking for an engaging, emotional, and captivating medium. We as hyper-connected individuals are looking for memorable experiences that we can share, and the urban…

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