Roku Acquires Dataxu DSP

Roku Acquires Dataxu DSP

Streaming media firm Roku, said last Tuesday that it has agreed to acquire Boston-based Dataxu, a video advertising platform that enables marketers to plan and buy campaigns, for $150 million in cash and stock. In Dataxu, Roku is getting an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms. The company is buying Dataxu’s proprietary device graph and data science to allow marketers to optimize business outcomes across TV, OTT, desktop, and mobile. Dataxu’s team…

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Local TV Plan To Use Impressions for Measurement

Local TV Plan To Use Impressions for Measurement

Recently, we have heard broadcast groups – including NBC, CBS, ABC, Hearst, Graham, and Gray announce that they will move away from ratings and begin using impressions, as their basis for measurement and selling. This fundamental change, championed in part by TVB (the Television Bureau of Advertising) and their Local TV Impressions Campaign, reflects the industry’s need to capture and measure the ever-evolving behavior of viewers who consume content across platforms and devices. The traditional approach of using ratings to measure a…

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TV Content Download on Mobile Devices

TV Content Download on Mobile Devices

Downloading TV content on mobile devices by consumers when they are unable to stream TV content is on the rise. These days, one can hardly miss out on their favourite TV shows when they are out of the house, more than half of all video streaming comes from a mobile device. In the US, consumers spent 90% of their mobile time in apps According to Penthera, the company that provides download technology for CBS All Access, Fox, Starz, Showtime, HBO Europe…

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IAB Tech Lab Release Proposal for Enhanced Accountability

IAB Tech Lab Release Proposal for Enhanced Accountability

The IAB Tech Lab on Thursday released a proposal for enhanced accountability to change the way ad companies track consumers online. In the world envisioned by the IAB Tech Lab, ad companies would move from a system that relies on cookies to one that relies on “identifiers” provided by browser developers. The IAB Tech Lab and self-regulatory group Network Advertising Initiative say in a new 13-page proposal that a single identifier would speed up the web by “supplanting thousands of proprietary cookie-based…

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Media Agency-Advertiser Relationship

Media Agency-Advertiser Relationship

A new ID Comms report finds that the media agency-advertiser relationship is worse than it was two years ago. And it wasn’t so terrific back then either. Client-side media and marketing professionals are more likely to view media as a cost-center to their businesses and a “complex headache,” rather than as an investment for growth, per the report. They are also more likely to view their media agency as a commodity supplier and not a strategic partner. And clients dealing…

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Digital Out-of-Home Advertising Trends

Digital Out-of-Home Advertising Trends

As human beings, we spend a good portion of our day out of the home. As we go from place to place we are exposed to all manner of media, much of it now of the digital variety. In fact, on average we interact with digital out-of-home media (DOOH) for about 14 minutes each week. Consumers are looking for an engaging, emotional, and captivating medium. We as hyper-connected individuals are looking for memorable experiences that we can share, and the urban…

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Ad Forecast: Out-Of-Home to See Sharp Gain In 2020

Ad Forecast: Out-Of-Home to See Sharp Gain In 2020

According to PQ Media, global out-of-home media is expected to see an 8.5% ad revenue growth in 2020 — which would be the fastest increase in 13 years. This year, PQ Media projects global out-of-home ad revenue will grow at a lower level — up 5.4% to $59.02 billion, due to the absence of major sporting events and political campaigns, as well as slowing worldwide economic growth in the year’s second half. The company says last year’s estimated 7.5% global…

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Dochase Real-Time Data Reporting

Dochase Real-Time Data Reporting

Real-time data and real-time marketing are essential to thrive in today’s market. The benefits of Dochase real-time marketing and real-time data are too vast to be ignored. Customers demand the kind of customized, responsive experiences only real-time data can provide. This kind of data is constantly flowing and ever-accessible on the platform, allowing you to adjust and plan accordingly for present and future campaigns. Not only can our real-time reporting data help you operate in the most efficient way possible,…

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B2Bs Think Their Sites Build Awareness, But Most Need Work

B2Bs Think Their Sites Build Awareness, But Most Need Work

At least in terms of early-stage demand-generation effectiveness, most B2B marketers believe their company’s website is the most effective tool for building awareness and increasing consideration. That’s according to a Forrester analysis, which included feedback from 549 B2B marketers. Most said that their websites were more effective than digital advertising, search engine optimization, sales enablement, partner enablement or events. Yet, after evaluating 60 websites across 12 B2B industries, the research firm found that nearly every site needed significant improvements. “Most…

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EXPLORING DOCHASE ADVERTISING DSP

EXPLORING DOCHASE ADVERTISING DSP

Often times, advertisers and agencies do not see the results they aimed for at the end of a campaign, it is for this purpose that Dochase advertising DSP provides the technology that allows brands/advertisers and agencies run performance-based campaign which always result in increased ROI (Return on Investment). Dochase advertising DSP, combines digital media, data and tools to create campaign that is focused, more efficient and ultimately more productive in the long run. Dochase advertising DSP is playing a major…

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