Programmatic Advertising : The Necessary Future for African SME’s. (4 mins read)

Programmatic Advertising : The Necessary Future for African SME’s. (4 mins read)

Hi There! I’m SaintGermain Onwukeme and let me tell you, first off programmatic advertising is a real buzz kill for most people. I can’t put my finger on it but i guess the name programmatic sends the nerd signals to the brain and it takes the flight option. In a nutshell programmatic advertising is using technology to target the right ads to the right customers. I remember once seeing a bet365 ad online on livescores website sometime in 2010 and…

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