Ads.txt: All You Need To Know

Ads.txt: All You Need To Know

As with any new industry-wide development, ads.txt will take time to reach its full potential – which will require mass adoption-but some publishers and advertisers still do not understand the processes and benefits, so I have decided to write about it and let you know all there is to know about ads.txt. Last year, the Interactive Advertising Bureau (IAB) introduced an initiative called ads.txt, Authorized Digital Sellers. Ads.txt is a simple, flexible and secure method that publishers and distributors can use…

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Dochase Partnership with Google Doubleclick Ad Exchange

Dochase Partnership with Google Doubleclick Ad Exchange

Within the short period of establishment Dochase Adx has recorded a significant growth rate in the Adtech industry, from building technologies to becoming partners and taking member seats with the Tech Giants of the world. Dochase Adx once again has partnered with the Google Doubleclick Ad Exchange. With this partnership, Dochase has access to top publishers and advertisers in the world added to their pool of direct buyers and sellers of web and in app inventory. Dochase now has reach…

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Dochase Becomes a Member of IAB Tech Lab

Dochase Becomes a Member of IAB Tech Lab

Dochase has been admitted into the membership of IAB Tech Lab. IAB (Interactive Advertising Bureau) is the umbrella body that governs internet Advertising globally. Other members of the group include Google, Appnexus, Criteo, Yahoo, Spotify and other advertising technologies. Here is a list of member companies: https://iabtechlab.com/about-the-iab-tech-lab/iab-tech-lab-members/ Africa rising; Dochase is a digital cross platform (programmatic) internet Marketing technology for emerging markets . We connect brands and agencies to their right customers on Mobile and desktop internet using science, data, analytics and…

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Introducing Dochase Social

Introducing Dochase Social

Dochase Adx introduces another first, the Dochase Social. A new way to help small medium scale businesses and individuals influence market and trends on social media. The Dochase social is for small businesses, social media influencers, businesses that do not have a website but have Instagram account, Twitter handle. Leveraging on the Dochase data and technology, individuals with small businesses will be able to grow their influence on social media, increase Instagram followers, twitter followers, advertise on Facebook, and engage customers….

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Track your Customers Online with Lead Generation, on Dochase Adx.

Track your Customers Online with Lead Generation, on Dochase Adx.

  A bidding model that most advertisers know little about and is trending, CPL. Advertising on Dochase guarantees direct communication between an advertiser and his/her Current and potential customers through CPL – “Lead Generation”. CPL is a short for Cost per Lead, which could also be known as ‘’Lead Generation’’. Cost per Lead is a bidding model where advertisers pay for certain information of current and potential customers that are interested in the advertisers’ product and services. This information could…

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What Makes an Effective Marketing Campaign

What Makes an Effective Marketing Campaign

What Makes an Effective Marketing Campaign Any marketing campaign at all is better than none, this is because you are directing your business marketing efforts to prospective clients instead of sitting blindly and expecting increase in sales and it never comes. But effective marketing campaign is the one that gets you the results you are looking for, and that takes serious planning and execution. For a campaign to be effective you need to know the following: Know Your Target Audience/Customers…

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Ads Policies

Ads Policies

Most publishers do not know how to combine managing user engagement and ad monetization. They sometimes focus too much on ads and its returns and forget about their users. Dochase ads has its own ads policy. It is important for all Dochase publishers to comply with these policies if they are interested in increasing ad revenue. Adult Content, Nudity, Sexual Encounter(Images, videos or or write ups) Some Publishers have adult rated images and videos on their websites. This pictures and…

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The future of Digital marketing and what it means for advertisers

The future of Digital marketing and what it means for advertisers

Programmatic is the future of digital marketing Programmatic advertising is the use of technology for purchase and sale of advertising space in real time. During this process, software is used to automate the buying, placement, and optimization of media inventory via a bidding system. Programmatic will change the digital marketing landscape Some years back , programmatic was viewed as a set of technologies used for monetizing space in a web space (inventory). Now in its adolescence, programmatic makes up more…

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Does a Good product actually sell itself?

Does a Good product actually sell itself?

Does a good product actually sell itself? As a saying goes ” beware of popular sayings” of which the one being put in the spotlight is “A good product sells itself”. Does it? In my opinion, how would one know it’s good if it’s not sold already? And also what makes it a good product? All these questions are basically advertising questions. For the most part everyone or most people don’t want to worry about constantly wanting to advertise their…

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Ads.txt – What it means and the consequences that follow

Ads.txt – What it means and the consequences that follow

Hello. It’s me. In my mini-series on programmatic advertising, i’ll like to talk a bit on some thing that can become a lot more in advertising which is ads.txt. So far the most of the publishers haven’t found the reason to be concerned on it. So what’s it about? Ads.txt is a simple text file which states the advertiser partners a publisher/website has. Basically what it does is it sort of creates an “authorized dealer” of their traffic/product thereby fighting…

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